Tuesday, November 24, 2009
Holiday Marketing Promotion
With the boom in Internet technologies and social media websites, online marketing is becoming a-must-have strategy for every business.
To get results, you need more than a pre-defined suite of marketing tactics. Proceed Innovative will consult with you on your Internet marketing objectives, analyze your website design and search engine optimization goals, help define successful web metrics and analytics, and provide a complete set of integrated marketing tactics to accomplish your business objectives.
Holiday Marketing Promotion: Contact us for customized FREE analysis of your Internet marketing opportunities or register for our FREE Internet Marketing Seminar - "Get Noticed on Google!".
Thursday, October 29, 2009
What do we do with all this traffic from Google?
“How do we take all this traffic and start converting them to clients?”
Here are a few ways to improve web usability and accomplish this:
- Go through every page and make sure it has a well-written call to action. Something on the page ought to urge visitors to click. Putting the call to action at the top of each page helps people understand where to click next. Move the traffic where you want it to go.
- Create a blog, e-zine, and/or free white papers. Analyze which perform best at persuading visitors to convert to clients.
- See how long it takes your main pages to load. Nobody wants to wait around for a page to load when they can just hit the back button.
- Add a live chat representative. “She” can help visitors throughout their visit to your website, offer customer service and improve conversions.
Monday, October 26, 2009
Video Marketing
The first and most important step is to produce a high quality original. Then the goal is to load the video as quickly as possible, grab the viewers' attention, and leave them wanting more. Publish the video content on your website and on popular video sharing websites.
The next very important step is the VIDEO SEM (Search Engine Marketing)!Read our 8 Web Video Marketing Tips.
Friday, October 23, 2009
Approaches to Your Online SEM Budget
2) Modified fixed budget – a fixed budget for a certain period of time and adjusted periodically based on ROI or other factors.
3) Many e-commerce advertisers adjust their budget based on sales to revenue percentage. For example on each $1000 in sales they will reinvest 10-15% back in SEM (search engine marketing).
4) Seasonality plays a big role especially in the paid campaigns (like PPC). Companies will set up different budgets to meet the number of searches and get exposure during different time periods.
5) Lastly many large organizations use a percentage of their marketing budgets for SEM.
For more informatibon contact Proceed Innovative. We will provide you with customized online marketing data based on your industry and competitors analysis.
Tuesday, August 11, 2009
If my competitors are using many of the same keywords, how does one website get ranked in Google over the others?
When choosing which of these search terms to use, we bear in mind that the more common it is, the harder it will be in obtaining top placement in Google. However if we choose terms with minimal searches we won’t acquire much traffic, so we choose terms in the middle.
There are so many different combinations of search terms, so usually our clients don't have just one website they're competing with. Don’t believe it? Look at your last ranking report and see how many different websites rank number one for each of your search terms. We recently did this for a potential client and found that for 25 search terms there are 20 websites that ranked number one. So websites aren't all going after the same keywords.
Wednesday, July 15, 2009
PageRank
Interesting fact is that PageRank has been named after one of the two Google founders, Larry Page.
PageRank and SERP are related but different terms. SERP stands for Search Engine Results Page and consists of a list of links to web pages displayed as a result of search query. The order of the listed links is determined by their SERP rank. The SERP rank of a web page depends on a relatively large and continuously adjusted set of factors including PageRank.
SEO (Search Engine Optimization) is aimed at achieving high SERP ranks for a website.
Tuesday, July 14, 2009
Google Closing In
What Percent of Your Traffic is From Google?
Last month, Hitwise reported that Google comprised 72.4 percent of all U.S. searches carried out in the four weeks concluding April 25, 2009. Yahoo! Search, MSN Search and Ask.com picked up 16.3 percent, 5.78 percent and 4.0 percent, respectively. For Google that represents a 7% year over year change.
The other 49 search engines in the Hitwise Search Engine Analysis Tool accounted for only 1.4 percent of U.S. searches.
In April 2008, 14% of the traffic to our website - ProceedInnovative.com - was from Google organic searches.
In April 2009 it was 34%! In that same month only 4% was from Yahoo.
What else did Hitwise say about April ’09 compared to April ‘08?
- Lengthier search terms, averaging five to more than eight words long, have risen 7 percent.
- Business and Finance, Sports and Online Video categories displayed double-digit escalations in their share of traffic arriving directly from search engines.
What does this mean for my website marketing?
Three things:
- It’s all about Google.
- Go for the long tail.
- If you can get your site to come up in Google for long tail search terms, it could become a goldmine.
How about you? What percent of your traffic is from Google?
Do you optimize for the short tail or the long tail? Send us your comments.
Wednesday, June 10, 2009
What is SERP?
What is a search engine spider?
Having many crawlable (or available for the spider) web pages is the first step to a successful search engine marketing program.
Thursday, June 4, 2009
How creating a blog can help my business?
Tuesday, May 19, 2009
Online Competitive Intelligence
For websites, the battle for clicks from Googlers is brutal.
Rankings go up and down throughout the week. Every day more and more web pages appear. Google changes its algorithms all the time.
If you can't keep track of your competitors, how do you expect to out-rank them in Google’s search results? Explore who your competitors are in the online world and what they're doing to promote themselves.
"Competitive Intelligence is defined as the process of obtaining and analyzing competitive information from publicly available sources to help achieve the objectives of the organization." Source: Wikipedia
Your online competitors may or may not be the same as your offline competitors. First you need to find out who your competition is. Do a search in Google for a term or terms that you want to rank for – the top spots (disregard sponsored links) are your competitors.
How you can gather online competitive intelligence
- Read their websites thoroughly
- See who is linking to them
- Find out how much traffic they are getting
- Identify their key phrases
- Find out their Google PageRank
Friday, May 8, 2009
How Competitive Is Your Brand
Here is an example of how popular some abbreviations for our search marketing services are:
Wednesday, April 15, 2009
Google and Yahoo Local Listings
Local search is becoming more important to any business and having optimized local listings is essential part of your online presence. Contact us for more information regarding local search engine submissions.
Monday, March 9, 2009
301 Redirect
When you are launching a new website and the actual URL structure of your site changes. For example: current page is www.mywebsite.com/about.html and the new page is www.mywebsite.com/about.php. If the current page has prominent position in search engine results and/or back links - you'll want to pass on this credit to the new page. 301 redirect is the way to go!
301 redirects are search engine friendly and the ultimate way to pass on credit from an old page to a new one. Even if you are deleting a page - first use a 301 redirect to forward it to your home page or your site map page.
301 redirects are implemented differently based on the type of your web host. Contact Proceed Innovative if you need more information.
Wednesday, February 4, 2009
Social Media is Part of Your Search Engine Marketing Plan
Monitor is the first step. Your start could be a very simple step: Get subscribed for "Google Alerts" and monitor the information Google has indexed for your business name and perhaps your competitors’ names. It is easy, flexible and free. Get subscribed for "Google Alerts".
This is the start. There are lot more tools to help you. Check this blog often or contact Proceed Innovative for more information. Our Office is in Schaumburg. Search Engine Optimization and Internet Marketing are our primary services. Call 800-933-2402 or register for a free seminar at www.proceedinnovative.com/google
Tuesday, February 3, 2009
Search Engine Spider Simulator
It is very important to create user-friendly web pages. But it is also important to check how the SE spiders see your content.
This tool Simulates a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it. It also displays the hyperlinks that will be followed (crawled) by a Search Engine when it visits the specified webpage.