Monday, October 30, 2017

Google Partners Connect: Digital Marketing Strategies for the Healthcare Industry

Proceed Innovative recently hosted a Google Partners Connect seminar that covered the best digital marketing practices for professionals in the healthcare industry. As more consumers are turning to online search to find the products and services they need, including healthcare, it is very important for professionals in this industry to utilize good digital marketing practices to grow their business online. The following is a summary of the best healthcare marketing practices as presented by Google.

Monday, August 21, 2017

Why Email Preview Text is Important

Email marketing is an important aspect of effective digital marketing campaigns and those who engage in email marketing often put a lot of thought into the design and message of their emails. However, there is one feature of marketing emails that is commonly overlooked that could help boost your campaign; preview text. Preview text is the text that appears in most email inboxes after the sender and the subject. Good preview text allows your readers to see what your email message is about which can improve open rates by grabbing their attention before they delete the message or pass over it.

Monday, June 12, 2017

Google Partners Connect Presentation: How to Grow your Home Services Business Online

In May 2017 Google hosted a live stream seminar that covers several important strategies for companies that provide home services to expand their business online.  Proceed Innovative has extensive experience with clients that provide home services and we have helped them grow their online audience through these proven and effective digital marketing strategies. Read this article to see the summary of the main points made by Google representatives about the importance of home service businesses adapting their marketing approach to fit changing consumer behaviors, as well as strategies home service businesses can use to grow their online audience. 

Thursday, January 26, 2017

7 Advantages of a Video Marketing Campaign

Content has long been the king in online marketing and video content is the newest king in the succession. Video streaming has entered almost every facet of our lives as people are almost constantly watching and uploading videos on their mobile devices everywhere they go. As a result, more businesses have been joining the trend by creating and implementing video marketing strategies. According to Wyzowl, 61 percent of businesses had a video marketing strategy in 2016 and about 66 percent of those businesses did not engage in video marketing in the previous year. Statistics show that the average internet user spends one third of their time online watching videos and having a sound video marketing strategy is the best way to reach them.

It is normal for companies to wonder if a video marketing plan is worth the cost. Creating a quality video may require the help of a video production company which adds to the cost. However, websites with good video content have been shown to have much better conversion rates for a high ROI. These 7 major benefits are why video marketing is worth it.