Friday, March 11, 2016

Now that I have Good Rankings, Can I Stop doing SEO?

One of the main purposes of SEO marketing is getting your website near the top of the search engine results pages (SERPs) for each of your main keywords.  Once your website has achieved good rankings across the board for your keywords, you may ask yourself if you have to continue with your SEO marketing strategies to maintain these rankings.  While this idea might make sense at first, you must remember that the internet is a highly competitive marketplace and if you halt your SEO marketing strategies once you achieve your desired rankings, you are giving your competitors with active SEO campaigns a chance to replace your website in the rankings.
SEO marketing should not be thought of as a temporary campaign or a one-time shot because it takes regular maintenance to maintain and improve your rankings.  You should keep carrying out your SEO marketing strategies even after achieving your desired rankings for the following reasons: