Thursday, February 25, 2016

Defining and Assigning Search Marketing Roles within Your Company

Search engine optimization (SEO) is a very important aspect of internet marketing as most people begin their search for products and services online and the majority of purchases are made online as well.  Getting your website near the top of the rankings in the search engine results pages (SERPs) for your main keywords is crucial to attracting more traffic and potential sales leads.  In fact, statistics from Chitika show that 92 percent of the traffic in a given search goes to the top listing on the page.  As more companies realize the importance of attracting a targeted audience through good SEO marketing, many are assigning SEO marketing roles to their employees in-house to try to achieve these goals.

When deciding to assign SEO marketing roles within your company, the following roles are essential: