Tuesday, May 12, 2015

How Google Analytics Can Help You Improve Your Online Marketing Strategies

While not every purchase of a product or service is made online, close to 100 percent of purchases made either in a store, over the phone, or online involve an internet search for that particular service or product before the decision to buy is made.  This makes it extremely important for businesses to attract search traffic for the products or services that they offer in order to get as many conversions as possible.  In order to create the most effective online marketing strategies, a business must understand how to measure the effectiveness of their strategies and make adjustments using data from Google Analytics.

What is Google Analytics