Tuesday, June 16, 2015

6 Useful Google Search Tips

Google is the most used search engine and for many internet users, it acts as a liaison between them and the rest of the internet.  We all enter terms and phrases into the Google search bar on a daily basis and to a lot of people, just simply entering search terms is how you use Google.  However, some people may not realize that it is possible to further refine your Google search and get better results by using a series of text commands that can narrow the search in a number of ways.  These text commands help you find more specific results with information that is more directly relevant to what you are looking for. 

Here are some common Google search tricks to help you refine your searches.

Tuesday, May 12, 2015

How Google Analytics Can Help You Improve Your Online Marketing Strategies

While not every purchase of a product or service is made online, close to 100 percent of purchases made either in a store, over the phone, or online involve an internet search for that particular service or product before the decision to buy is made.  This makes it extremely important for businesses to attract search traffic for the products or services that they offer in order to get as many conversions as possible.  In order to create the most effective online marketing strategies, a business must understand how to measure the effectiveness of their strategies and make adjustments using data from Google Analytics.

What is Google Analytics

Tuesday, April 7, 2015

Effective SEO Trends for 2015

Internet marketing and SEO have become an increasingly important part of an effective marketing plan and as the technology and habits of internet usage change, the strategies that go into SEO must adapt. Google updates their algorithm on a regular basis which may change the way keywords, links, and other factors affect search engine rankings, causing marketers to adjust to the changes for better search results. The percentage of users accessing the internet via mobile devices has overtaken that of users accessing the internet with desktop computers which also makes having a mobile friendly or responsive web design a very important aspect of a good SEO campaign.

Staying on top of the latest trends in SEO will help you adjust your internet marketing strategies to yield the best possible results for your company. The following are some of the top SEO trends to consider in 2015.

Tuesday, January 13, 2015

Digital and Mobile Ad Spending Habits: Trends in the U.S.

The spending habits of marketers and advertisers in the United States is changing and according to estimates from eMarketer, it is the digital and mobile share of the ad market that is set to experience a dramatic increase in spending between now and 2018.  TV advertising has long been the biggest advertising medium and still generates the most ad spending, but digital and mobile ad spending has been growing at higher rates each year.  Statistics from eMarketer project digital ad spending to increase from $50 billion to over $80 billion by 2018 with spending on mobile advertising alone expected to triple in the same time period.

While ad spending is growing across all digital mediums including desktops and mobile devices, the portion of the market that deserves the most attention is mobile advertising.  Many advertisers are already investing more in mobile advertising than in desktop advertising formats as two-thirds of the U.S. population are projected to be using smartphones and tablets for internet searches by 2018.

Some of the more notable projections made by eMarkerter in regards to media ad spending include the following: