Monday, April 18, 2016

Statistics that Show the Importance of Email Marketing

For any company running an SEO or digital marketing campaign, email marketing remains an important component of the overall marketing strategy.  It is the most effective means of digital direct marketing as you can consistently update your clients and audience on new developments within your business including special events, products and services, and other important information.  In order to run a successful email marketing campaign, it is useful to know the behaviors of your audience such as what devices and email clients they use to open their emails.  This information will help you create newsletters that display properly on various devices and email clients.