Thursday, December 4, 2014

Content is King

Content Writing Tips for your Website

If you are familiar with internet marketing at all then you have heard before that it is the content of your website that drives traffic and conversions.  Many people may think of text when it comes to website content, but content really includes pictures, themes, layouts, and anything that affects the design of your website.  The quality of your content, both textual and visual, is what will keep visitors on your website and lead to conversions so it is important to follow the proper guidelines for content creation to make your website more useful and appealing to your visitors.

Wednesday, December 3, 2014

Using Images to Improve your Website Performance

The textual content of your website is important for relaying your message to your audience and the images provide a visual for your message and brand.  People by nature are visually responsive and using pictures and other imagery on your website will provide your audience with a visual to associate with your company.  Images can also benefit your website by directing and retaining a visitor’s attention, invoking an emotion in the visitor, and selling a product.  However, you must use some discretion when choosing images for your website because bad quality or poorly sized pictures can really hurt your conversion rate.

Tuesday, October 28, 2014

Proceed Innovative Adds New ServiceMaster Franchise to

Proceed Innovative has recently added a new business to our lead generating website, ServiceMaster of North Texas.  ServiceMaster of North Texas provides disaster restoration and cleaning services to Dallas, Garland, and Plano as well as the communities of Dallas, Collin, Denton, Tarrant, and Rockwall counties in Texas.  Their new micro-sites on are part of their online marketing program with Proceed Innovative and they were built for their service areas in Dallas and Garland to help generate more local searches and increase their business volume in those areas.

Sunday, October 12, 2014

Furniture Medic by MasterCare Experts Launched New Contemporary Website Developed by Proceed Innovative

Furniture Medic by MasterCare Experts has recently launched a new custom website designed and developed by Proceed Innovative.  This new website features a contemporary design with easy to use navigation so their customers can find relevant service pages and view examples of their work in the Before and After gallery.  The website was built with a responsive design that allows it to display properly across all mobile devices such as tablets and smartphones.

Wednesday, October 8, 2014

Proceed Innovative to Host a Free Seminar on Google Analytics Featuring a Google LiveStream Event

  • Have you been trying to think of new ways to expand your business by maximizing the potential of your website?
  • Are you interested in how Google Analytics can help you make your website more effective? 

Wednesday, September 24, 2014

The Benefits of Mobile Apps for Your Business

Over half of all local Internet searches are done on mobile devices and many companies are taking advantage of this growing market of mobile users with their own mobile applications.  Mobile apps display better on smartphones and tablets than even the most well-designed responsive websites and they benefit your company by maximizing business opportunities, creating relationships with your customers, and increasing your availability.

Mobile App for ServiceMaster

Proceed Innovative has developed a mobile app exclusivelyfor ServiceMaster companies that includes useful information, emergency calling, and a non-emergency contact form that allows customers to send pictures of the damage along with their information.  Check out our full blog post to learn more.

Monday, August 18, 2014

The Importance of Website Redesign for your Business

Effective marketing is a huge factor in running a successful business and the most important marketing you can do is on the Internet.  Every Internet marketing campaign starts with the company’s website which acts as their main representative to their target audience or customer base.  It is important for your company’s website to always be functional, easy to navigate, and responsive across multiple devices so that users can get the most out of their experience with the website.  If your website is not performing to meet your goals, then it may be time for a website redesign.

Good Web Design Helps Sell your Product

Whether your business provides products or a service, it is important for your website to have seamless design and navigation so that users can easily find the products or information pages that you ultimately want them to find.  A solid web design can go a long way towards attracting more business but it may be difficult to know exactly how to redesign your current website to make it more effective.  The following are some tips to consider when redesigning your website:
• Figure out what is working: Figure out what your website is doing well, whether it is providing original information or attracting good organic traffic, and keep up these practices.  You should also determine what is not working such as visitors leaving the site before reaching the call to action page and work on addressing these issues with the redesign.
• Provide most relevant information: Internet users are generally looking for specific information and if you can provide your customers with the information they need, your website will be much more effective.  Use keyword research to discover what related keywords your target audience is actually searching for and make sure important information is easy to find.
• Competitor research: Exploring the websites of your main competitors can help give you some ideas to make your website more effective.
• Search Friendly: Work with your web developers or an SEO team to ensure that your website is searchable in the major search engines.
• Implement a marketing plan: Once the website redesign is complete, create and implement a marketing plan to help keep visitors coming to your website.

When Should I Redesign my Website?

The digital world is constantly changing which means a website that was effective last year may not be as effective this year.  The devices that people use to access the internet are always evolving and it is important to make sure your website is compatible with all the main devices and delivers the usability your customers expect.  It may be difficult to decide when your website needs a new design and these tips will help you determine if a redesign is necessary:
• New Business Model: If your company has adopted a new business model or has changed the business in any way, the website should be updated to reflect this change.  It is important for your website to always be in sync with your company’s real life goals.
• Outranked by Competitors: If your main competitors are driving more traffic to their websites then you, then you may need to redesign your website to be more SEO friendly.  Chances are your competitors are implementing better SEO practices if their website is outranking yours so redesigning your website with better optimization can help improve your rank.
• Not Enough Leads: If your website is not bringing enough leads, then you may want to consider a more friendly design and better SEO practices to help attract more traffic.
• Needs Updated Look and Content: Part of a successful online marketing campaign is keeping your website updated with new content and fresh designs.  If the content on your website rarely changes or the design looks outdated, it is time for a redesign.
• Non-Responsive: More people are accessing the internet through tablets and mobile devices which makes it important for websites to be able to display properly across multiple devices.  If your website does not display properly on mobile phones and tablets, you should consider a more responsive design for your website.

The Importance of Responsive Web Design

About one fourth of all web searches in the world are done on a mobile device which makes it crucial for websites to be responsive across all devices.  Responsive web design is a web design approach in which a site is built for easy usability and navigation across all devices including computers, phones, and tablets with minimal resizing, panning, and scrolling.  By redesigning your website with a more responsive design, you can ensure that your website is being properly displayed to users on all devices.
In addition to reaching the large number of users who access the Internet through mobile devices, there are plenty of other benefits to having a responsive website.  One benefit is that mobile users are more likely to buy than desktop users and they are looking for quick information.  Creating an easy path to a Call to Action page for mobile users will lead to more conversions.  Another advantage of a good mobile web design is that it can result in better brand engagement.  A responsive mobile website will make it easier for users to find the Call to Action page right on the device and they will be much more likely to revisit the website on a desktop later. A good responsive web design will also reduce your bounce rates and keep visitors on your website longer.
If your website is not meeting your marketing goals or bringing in the traffic you envisioned, it might be time for a website redesign.  Your website is your company’s most important marketing tool because it acts as your representative to potential customers and by redesigning your website to be more responsive across multiple devices, you can reach a much wider range of users.
You can view examples of two websites recently redesigned by Proceed Innovative to be more responsive by visiting ServiceMaster Professional Services at and ServiceMaster NCR at

Monday, June 30, 2014

Creating Good SEO Content for Your Website

Content is king.  No doubt you have heard this phrase if you have experience with SEO marketing. If you are a newbie in SEO the sooner you learn it the faster you will see success with your search engine optimization projects. When it comes to online marketing, your website will only be as good as your content as it is the most important part of online marketing. When creating good content for your website, there are many factors to consider such as incorporating the best keywords, creating interesting and compelling copy, speaking the customer’s language, and being clear and concise in what you offer, to name a few.

Read the full article on "Creating Good SEO Content for Your Website" to learn how to improve your SEO marketing efforts

Thursday, May 8, 2014

ServiceMaster AAA Restoration Joins

Proceed Innovative has added a new ServiceMaster franchise, ServiceMaster AAA Restoration out of Huntington Beach, CA, to our growing RestorationMasterTM Finder website.  By adding them to, Proceed Innovative is helping ServiceMaster AAA Restoration expand their digital marketing to generate more leads in their service area which will help increase their business volume., or RMF, was developed by Proceed Innovative to generate leads for ServiceMaster Clean and Restore franchises.  The addition of ServiceMaster AAA Restoration to RMF will increase their visibility in their services areas and boost traffic to their website which in turn could lead to more conversions.  ServiceMaster Clean and Restore franchises are the leading providers of disaster restoration and cleaning services in the United States and ServiceMaster AAA Restoration proudly serves the communities of L.A. and Orange counties in California.

RestorationMasterTM Finder is a fully optimized, lead generating website that is visible on major search engines such as Google, Yahoo, and Bing as well as local and vertical web portals and social media outlets.  It was developed to accommodate future technology trends and updates so that it always performs at maximum efficiency for the best results.  This website allows us to help our ServiceMaster clients expand their digital marketing outreach to generate more traffic to their website.

Monday, April 14, 2014

How Google has evolved and changed the landscape of SEO

Google Panda
Much of what happens in the digital marketing industry depends heavily on how Google has changed and evolved.  Over the past couple years Google has made some key algorithm updates affecting the use of keywords, links, and content that have changed the way SEO should be handled from a marketing perspective.  It is important for online marketers and business owners  to be familiar with how Google algorithm has changed the landscape of SEO.

Read the full article on "How Google has evolved and changed the landscape of SEO" to learn how these changes affect your SEO marketing.