Tuesday, October 28, 2008
You can access this tool by going into an ad group and clicking the Ad Variations tab.
Then Google will walk you through the do-it-yourself Display Ad Builder. They make it pretty easy.
These ads run on Google partner sites as part of the content network.
Check out some of their display ads that you can personalize:
According to Google, the ads are optimized for direct user response and use a clear call to action you define.
Display Ad Builder is a form of online marketing that should be tried and tested if you are already in a PPC ad campaign. It may help your products or services stand out from the rest.
If you need help setting up your Adwords campaign, please consider our professional PPC services.
Friday, October 10, 2008
Use Google Analytics to get the most from your Google AdWords budget
There’s a report in Google Analytics that can be very useful in optimizing your pay per click campaign.
In order to get to the keyword report, in the left navigation select “Traffic Sources” and then “Keywords”.
Once the report loads, towards the bottom of your screen you will see something like this:
Search sent 2,218 paid visits via 288 keywords
Directly below it you will see Show: total | paid | non-paid. Click on “paid” (see red box below):
The top search terms/ keywords that people have used to arrive at your website from your pay per click campaign will be listed. The third and fourth columns are named “Pages/Visit” and “Avg. Time on Site”.
In our example we have highlighted the term that had the highest and lowest numbers in these columns. Not surprisingly – the search term (overseas adventure travel) with the lowest number in column three also has the lowest in column four and the highest bounce rate (column six). In other words of the 159 visitors who came to the site by typing that search term into Google, and then clicking on our client’s ad, most did not click through to any other pages. The average time spent on the website was seven seconds.
On the other hand, the search term “all inclusive honeymoons” had the highest number in columns three and four, and the lowest bounce rate. So of the 58 visitors who clicked on our client’s ad, only 15.5% did not click through to other pages. The average time spent on the website was about 2 ½ minutes, and the average pages viewed was about 5.
It’s clear which search term is more valuable. Although many more people arrived at the site searching for “overseas adventure travel” than for “all inclusive honeymoons”, we don’t want to pay for clicks if people are going to be quickly exiting.
As a result of this data, we paused the first search term and plan to create and test a new landing page for it. We also increased the bid on the second search term in order to try and increase our position in Google. In addition, we will optimize the landing page for “all inclusive honeymoons” so that we may benefit from free Google traffic as well.
Please, contact us for more information regarding our Google Analytics Consulting services.
Monday, August 11, 2008
Why Hire an SEO Consultant or SEO Company?
If you have already spent money to build a website and declare your presence on this huge market, you will probably want to better promote your business online and to better target your potential clients.
How do those potential clients shop the huge Internet market? They use search engines to find the product or service they are looking for.
And where your website is listed in the SERPs (search engine results pages) for the products and services you offer is very important for your successful online presence.
SEO (search engine optimization) is the process of optimizing your website to perform better on the search results of the top search engines (Google, Yahoo, MSN, etc.)
If you've got plenty of time on your hands you can try to do your own SEO. If you'd prefer to concentrate your efforts on running your business, then hiring an SEO Consultant or SEO Company is the perfect solution and our SEO services are highly recommended.
SEO isn't rocket science, but it is hard work. If you are busy running your business you can hire us to take care of your search engine optimisation.
A full-service Chicago internet marketing agency, Proceed Innovative LLC helps companies extend brand awareness and drive sales through interactive marketing strategies, search engine optimization, ppc management, creative web design, website promotion and web analytics consulting.
How to choose an SEO Consultant or SEO Company - Q and A
Wednesday, August 6, 2008
Is SEO better than PPC?
In most cases the best solution is a well-designed mix of PPC and SEO. This search engine marketing approach allows businesses to get free traffic on the most expensive and popular terms as well as to stay in front of their prospects for less popular and seasonal search terms. Keep in mind that PPC works great for promotional and seasonal items.
Visit www.proceedinnovative.com for more information, register for our free Internet marketing seminar or contact us. We will gladly assist you.
Tuesday, July 22, 2008
Sign Up for Our Next Search Marketing Seminar
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