Friday, August 19, 2016

7 Warning Signs of a Spam Email

For as long as we have been checking our email, we have been receiving spam emails. Spam email is unsolicited email that is not only obnoxious, but also potentially harmful. Not every spam email is picked up by your spam filter so there is a good chance you will encounter spam messages in your inbox. The following are 7 signs that an email might be spam mail.

Monday, July 25, 2016

Choosing Between SEO Software and an SEO Agency

It is no secret that good search engine optimization (SEO) is of extreme importance for marketing your business.  However, many companies face the challenge of how to handle their search engine marketing (SEM) because very few have the personnel with the right expertise.  This generally leaves companies with two options; automated SEO and manual SEO. 

Friday, May 27, 2016

7 Steps to Achieving Success Through SEO

The search engine optimization (SEO) industry has become very important, especially since more people turn to internet searches to find products and services before ever visiting a store or business.  Implementing best SEO practices can help boost the potential of a website by improving its position in Google results for related searches and drawing in more traffic which can lead to more customers and sales. A good SEO plan involves several strategies that must be implemented simultaneously to maximize the potential of your website. 

Friday, May 20, 2016

Boost your Local Listing on Google with These Tips

In the last couple of years, local SEO has become a much bigger focus of SEO service providers and companies that manage their own online marketing as Google has put greater emphasis on local searches and results.  When a user searches for a particular product or service on Google, the results contain a number of local listings for businesses in the area that provide the product or service being searched for.  Studies have also shown that as many as 80 percent of local searches are done on mobile devices and mobile users respond to the Call to Action at a much higher rate.

If you want your company to take advantage of the opportunities provided by local search, make sure you create or edit your Google My Business listing with the following tips.

Monday, April 18, 2016

Statistics that Show the Importance of Email Marketing

For any company running an SEO or digital marketing campaign, email marketing remains an important component of the overall marketing strategy.  It is the most effective means of digital direct marketing as you can consistently update your clients and audience on new developments within your business including special events, products and services, and other important information.  In order to run a successful email marketing campaign, it is useful to know the behaviors of your audience such as what devices and email clients they use to open their emails.  This information will help you create newsletters that display properly on various devices and email clients.

Friday, March 11, 2016

Now that I have Good Rankings, Can I Stop doing SEO?

One of the main purposes of SEO marketing is getting your website near the top of the search engine results pages (SERPs) for each of your main keywords.  Once your website has achieved good rankings across the board for your keywords, you may ask yourself if you have to continue with your SEO marketing strategies to maintain these rankings.  While this idea might make sense at first, you must remember that the internet is a highly competitive marketplace and if you halt your SEO marketing strategies once you achieve your desired rankings, you are giving your competitors with active SEO campaigns a chance to replace your website in the rankings.
SEO marketing should not be thought of as a temporary campaign or a one-time shot because it takes regular maintenance to maintain and improve your rankings.  You should keep carrying out your SEO marketing strategies even after achieving your desired rankings for the following reasons:

Thursday, February 25, 2016

Defining and Assigning Search Marketing Roles within Your Company

Search engine optimization (SEO) is a very important aspect of internet marketing as most people begin their search for products and services online and the majority of purchases are made online as well.  Getting your website near the top of the rankings in the search engine results pages (SERPs) for your main keywords is crucial to attracting more traffic and potential sales leads.  In fact, statistics from Chitika show that 92 percent of the traffic in a given search goes to the top listing on the page.  As more companies realize the importance of attracting a targeted audience through good SEO marketing, many are assigning SEO marketing roles to their employees in-house to try to achieve these goals.

When deciding to assign SEO marketing roles within your company, the following roles are essential: