Thursday, October 29, 2009

What do we do with all this traffic from Google?

We recently optimized a website for a new client. After the high rankings and website traffic kicked in, they sent us this question:

“How do we take all this traffic and start converting them to clients?”

Here are a few ways to improve web usability and accomplish this:
  • Go through every page and make sure it has a well-written call to action. Something on the page ought to urge visitors to click. Putting the call to action at the top of each page helps people understand where to click next. Move the traffic where you want it to go.
  • Create a blog, e-zine, and/or free white papers. Analyze which perform best at persuading visitors to convert to clients.
  • See how long it takes your main pages to load. Nobody wants to wait around for a page to load when they can just hit the back button.
  • Add a live chat representative. “She” can help visitors throughout their visit to your website, offer customer service and improve conversions.
These are only a few suggestions…please let us know what you’ve tried.

Monday, October 26, 2009

Video Marketing

With the boom in Internet technologies and social media websites, video marketing is becoming more and more popular. However, simply shooting a video and posting it online will not guarantee results. The key to a successful video campaign is compelling content and optimization.

The first and most important step is to produce a high quality original. Then the goal is to load the video as quickly as possible, grab the viewers' attention, and leave them wanting more. Publish the video content on your website and on popular video sharing websites.

The next very important step is the VIDEO SEM (Search Engine Marketing)!
Read our 8 Web Video Marketing Tips.

Friday, October 23, 2009

Approaches to Your Online SEM Budget

1) Fixed budget – a simple approach when an organization will set up a budget for a fixed amount for a certain period of time.

2) Modified fixed budget – a fixed budget for a certain period of time and adjusted periodically based on ROI or other factors.

3) Many e-commerce advertisers adjust their budget based on sales to revenue percentage. For example on each $1000 in sales they will reinvest 10-15% back in SEM (search engine marketing).

4) Seasonality plays a big role especially in the paid campaigns (like PPC). Companies will set up different budgets to meet the number of searches and get exposure during different time periods.

5) Lastly many large organizations use a percentage of their marketing budgets for SEM.

For more informatibon contact Proceed Innovative. We will provide you with customized online marketing data based on your industry and competitors analysis.