Friday, October 23, 2009

Approaches to Your Online SEM Budget

1) Fixed budget – a simple approach when an organization will set up a budget for a fixed amount for a certain period of time.

2) Modified fixed budget – a fixed budget for a certain period of time and adjusted periodically based on ROI or other factors.

3) Many e-commerce advertisers adjust their budget based on sales to revenue percentage. For example on each $1000 in sales they will reinvest 10-15% back in SEM (search engine marketing).

4) Seasonality plays a big role especially in the paid campaigns (like PPC). Companies will set up different budgets to meet the number of searches and get exposure during different time periods.

5) Lastly many large organizations use a percentage of their marketing budgets for SEM.

For more informatibon contact Proceed Innovative. We will provide you with customized online marketing data based on your industry and competitors analysis.

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