Wednesday, June 10, 2009

What is SERP?

SERP is the search engine results page that displays the listings of web pages returned by a search engine in response to a keyword search. The results normally include listings of web pages with titles, descriptions and a link to each page. It is important to provide compelling titles and descriptions in order to have the visitors click on the displayed links. SEO (Search Engine Optimization) is aimed at achieving high SERP ranks for a website.

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