- Worried you don't have the knowledge to implement the most current Internet marketing strategies?
- Concerned that your website has low search engine visibility?
- Afraid your competitors are building a successful Internet presence?
Many
companies do not have the manpower or knowledge to implement an Internet
marketing strategy on their own.
Successfully creating campaigns takes large amounts of hours that some
companies just don’t have. Strategies
are constantly changing and updating, which can be difficult for companies to
keep up on. Here, at Proceed Innovative
we stay abreast on the latest Internet marketing strategies to ensure that your
brand and company are marketed well.
Search
engine visibility is one of the most important aspects of Internet
marketing. If your company is ranked low
on search engines, this reduces the amount of people visiting your site. By implementing either SEO or PPC campaigns
for your company, you can be guaranteed your rankings will start to climb. This will result in more visitations to your
site as well as higher sales for your company.
In
today’s market, most of your competitors are creating marketing strategies. Search engine rankings are constantly being
fought for. Starting an Internet
marketing campaign as soon as possible will ensure that your company will be
presented to the Internet world.
What
is Search Marketing? Why is Search Marketing Important?
A
search engine helps businesses to connect to their clients easily and
effectively. The user types a word or phrase, called a query, into the search
engine, which then displays a set of results that are relevant to the query.
Most search engines provide two types of results listings in response to the
same user query: organic (also called "natural" or "free") listings, and paid
listings (i.e., advertisements). Google keeps these two types of listings
separate, and ads are noted by the phrase "Sponsored Links" or “Ads” appearing
above them. Based on Google there are 19,300,000,000 total monthly searches.
Search requires a proactive engagement from the clients.
Consumers
engage when they need to find a product or a service. Search is a trusted source
used by consumers during all phases of the purchase funnel and also, unlike
traditional media, search is highly measurable.
Organic
Search aka SEO (Search Engine Optimization) is the art & science of
increasing the prominence of a website within relevant organic search engine
results where the click are free (not-paid). 75% of consumers use this area to
search further.
SEO vs. Pay-Per-Click |
Search
engine marketing (Paid Search or PPC) is the process of promoting and marketing
a website through paid listings (advertisements) on search engines. Ads on most
search engines operate on a pay-per-click (PPC) model, meaning that advertisers
pay only when a user clicks on an ad, and not for the ad impression. Google’s
paid search program is called AdWords.
Site
owners often choose to advertise their site instead of, or in addition to,
optimizing their site for placement in the organic search results. Although it's
necessary to pay for the clicks ads receive, advertising allows you to be
proactive about when and where a listing for your site appears.
Search
is the primary way potential clients find sites. Based on Forrester research,
71% of the sites are found initially via a search engine. Search is the fastest
growing channel. eMarketer projects 41.9% increase in online ad spending
2010-2012.
Proceed
Innovative LLC
Proceed
Innovative has been helping clients since 1996 in Internet marketing and search marketing
techniques. We are an Internet Marketing company that can assist
companies with brand awareness and sales through marketing strategies like Search Engine Optimization (SEO), PayPer Click (PPC) training, PPC management, website promotion and web analytics consulting.
Internet
marketing is vital for a company to exceed and extend their brand name. Proceed
Innovative is a full service firm and can offer your company all aspects of
Internet marketing strategies. We provide vertical marketing expertise, which we
offer to many companies as well as Fortune 1000 companies. We have the knowledge
and trained professionals that can lead your business in the right direction
with highly effective marketing campaigns that deliver results.
At
Proceed Innovative we provide a constant evaluation of client data. You as a
client will be constantly informed of your leading campaigns as well as search
engine marketing campaign modifications. We have the best-of-breed analytic
tools that allow new participants into the analytics space to ensure they are
taking advantage of all marketing solutions that best fit their
company.
No
matter the size of your company, finding a Internet marketing company is
essential. We can determine if your current website is leading to high traffic
or if creating a new site is a best fit. We will ensure that the content and
keywords on your site are creating rankings in search engines. Whether you would
like to choose a SEO program or a PPC (or both) campaign, we can assist in your
company’s higher rankings.
1 comment:
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