tag:blogger.com,1999:blog-75626496970164914352024-02-07T09:53:26.940-08:00Digital Marketing NewsProceed Innovative LLC NewsletterProceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.comBlogger56125tag:blogger.com,1999:blog-7562649697016491435.post-88303483134817616202017-10-30T14:04:00.000-07:002017-10-30T14:05:49.207-07:00Google Partners Connect: Digital Marketing Strategies for the Healthcare IndustryProceed Innovative recently hosted a Google Partners Connect seminar that covered the best digital marketing practices for professionals in the healthcare industry. As more consumers are turning to online search to find the products and services they need, including healthcare, it is very important for professionals in this industry to utilize good digital marketing practices to grow their business online. The following is a summary of the best healthcare marketing practices as presented by Google.<br />
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If the digital marketing strategy for your healthcare business is not producing the type of results you want, contact our professionals at <a href="https://www.proceedinnovative.com/" target="_blank">Proceed Innovative</a>. We are a digital marketing agency that has experience working with clients in the healthcare industry. Our online marketing experts will help form and implement a digital marketing strategy that will improve the ROI of your website.<br />
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Changing Consumer Behaviors</h3>
As mentioned above, consumers use online search to find any product or service, and they do these searches across all devices from smartphones to computers. There are now more online searches done on mobile devices than any other device which has led to some changes in consumer behavior that healthcare professionals must be aware of:<br />
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<i>· Constant access to so much information online has caused consumers to have higher expectations.<br />· Consumers do research to be informed and they are always aware of their options.<br />· Consumers don’t engage with a business until they are ready.</i><br />
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How Digital Marketing Can Help Healthcare Professionals</h3>
According to Google, consumers look at an average of 12 resources before visiting a doctor’s office or hospital. Not only are they researching different healthcare facilities, but they are also looking for information on their conditions. They want to know how their condition started, if it is contagious, symptoms to look out for, and the experience of others with the same condition. To find this information, consumers often watch videos, read healthcare blogs, and read reviews from patients of doctors and healthcare facilities. They often choose a healthcare service provider that has a strong online presence and good user experience, as well as great reviews from their patients.<br />
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In order for healthcare professionals to increase their online presence and reach their audience, they must consider the following:<br />
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<b>Reaching the Right Customers and the Right Time:</b> This has been a major point of emphasis from Google. Online search has changed consumer behavior so that they now go through multiple steps before making a decision. It is important for healthcare professionals to understand this journey and know how to reach consumers at the right moment in this journey.<br />
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<b>Importance of Healthcare Videos: </b>Many consumers consult healthcare related videos to learn more about an illness or medication. In fact, healthcare videos are among the fastest growing content segments on YouTube.<br />
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<b>Consumers Value their Health: </b>Consumers will always be concerned about their health and therefore, will always make health related searches. Healthcare professionals must remember that consumers want to feel empowered in their research and they want relevant information immediately.<br />
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Online Search Opportunities for Healthcare Marketing</h3>
Another important point of emphasis from Google is the search path of consumers before they make a decision. When it comes to healthcare related searches, consumers typically start with search terms that don’t include brands or company names. For example, someone may search their symptoms to see what illness or condition they may have. When they are ready to make a decision, they typically search for brands that provided them with the information they were looking for. This makes it important for healthcare professionals to reach consumers at this stage by providing them with the information they are looking for on their search path.<br />
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<b>Mobile Healthcare Searches: </b>The rise of mobile search has changed consumer expectations. Consumers care more about a company’s intent and value to them, as well as the immediacy of the information they need, than about loyalty. Google presents the following statistics to show the importance of mobile search to the healthcare industry:<br />
<ul>
<li><i>88% of patients find a healthcare facility through online search.</i></li>
<li><i>60% of these searches are done on mobile devices.</i></li>
<li><i>41% visited a website</i></li>
<li><i>86% of patients say that mobile search played a role in their decision.</i></li>
<li><i>30% consulted ratings and reviews.</i></li>
</ul>
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<b>“Near Me” Searches: </b>According to data from Google, the amount of healthcare searches that include the phrase “near me” has gone up exponentially over the last several years. The immediate results of “near me” searches and the number of choices makes your consumers feel empowered. It is very important, especially for hospitals, to make sure they appear in these search results so people can find them quickly in an emergency.<br />
<h3>
Importance of Video in Healthcare Marketing</h3>
As mentioned earlier, videos are a big part of the consumer’s search journey when it comes to healthcare related searches. The following statistics show just how important healthcare content is on YouTube:<br />
<ul>
<li><i>Over 3 million searches related to healthcare are done on YouTube each month.</i></li>
<li><i>56% of patients search YouTube for their health-related concerns.</i></li>
<li><i>Consumers watch at least 5 videos or more when researching hospitals and healthcare facilities.</i></li>
</ul>
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Those searching YouTube for healthcare related videos watch the following types of videos:<br />
<ul>
<li><i>50% of patients watch videos about treatments and procedures</i></li>
<li><i>48% watch videos about symptoms</i></li>
<li><i>48% watch videos about medical technology and innovation</i></li>
<li><i>43% watch reviews of hospitals and medical professionals</i></li>
</ul>
Clearly, <a href="https://www.proceedinnovative.com/blog/video-marketing-youtube/" target="_blank">video marketing</a> is a crucial component of a good healthcare marketing strategy, so it is important to either implement a video marketing campaign, or adjust your current campaign. The following tips can help you better engage with consumers through video:<br />
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<b>Take Stock of your Existing Videos: </b>If you have videos about your company that include patient testimonials, figure out how to best utilize them on YouTube to reach your customers.<br />
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<b>Create a Targeting Plan: </b>Try to determine the intent of your customers as they search for your videos and develop a plan of action based on their intent.<br />
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<b>Know Top Searches: </b>It is very important to know what searches consumers are using within your industry. Working with a Google Partner like Proceed Innovative can help with this.<br />
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<b>Navigate your YouTube Inventory: </b>Work with your Google Partner to ensure that your video channel on YouTube is easy to navigate. Remember, consumers want their search journeys to be easy and seamless.<br />
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<b>Consider ROI: </b>You must determine what your investment will be and anticipate the return you will get for your investment.<br />
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When it comes to increasing your digital marketing campaign, it is best to work with a professional that has the experience and expertise to help you achieve your marketing goals. Proceed Innovative is a Google Partner that adheres to Google’s best practices in online marketing, and we have experience working with clients within the healthcare industry. You can contact <a href="https://www.proceedinnovative.com/" target="_blank">Proceed Innovative</a> by calling (800) 933-2402 to learn more about how we can help with healthcare marketing.<br />
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You can read the complete summary on this Google Partners Connect presentation: <a href="https://www.proceedinnovative.com/blog/digital-marketing-healthcare/" target="_blank">Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation</a>.<br />
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Interested in marketing to healthcare professionals? Contact our partner <a href="http://www.mmslists.com/" target="_blank">Medical Marketing Services (MMS)</a>!<br />
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4162205 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-82450643030275530002017-08-21T07:38:00.003-07:002017-08-21T07:38:52.619-07:00Why Email Preview Text is Important<br />Email marketing is an important aspect of effective digital marketing campaigns and those who engage in email marketing often put a lot of thought into the design and message of their emails. However, there is one feature of marketing emails that is commonly overlooked that could help boost your campaign; preview text. Preview text is the text that appears in most email inboxes after the sender and the subject. Good preview text allows your readers to see what your email message is about which can improve open rates by grabbing their attention before they delete the message or pass over it.<a name='more'></a><br /><div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEC6o3no5c_iv4Qky3sLAn9KOQzGeKK0cdiLmMzXxewTIegtfQbQ6W5aKz5JcVgDw3AoVqudNkPacY5XQ2LivXBHtBRcSwPNxgtmfXLdlxJsDTi0YDAWSl8rLGK_i4RRy9-ze2ZCZROyg/s1600/email-preview-text.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="303" data-original-width="725" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEC6o3no5c_iv4Qky3sLAn9KOQzGeKK0cdiLmMzXxewTIegtfQbQ6W5aKz5JcVgDw3AoVqudNkPacY5XQ2LivXBHtBRcSwPNxgtmfXLdlxJsDTi0YDAWSl8rLGK_i4RRy9-ze2ZCZROyg/s400/email-preview-text.jpg" width="400" /></a></div>
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Many <a href="http://www.mmslists.com/" target="_blank">email marketers </a>do not bother with writing preview text. If an email message has no preview text, the email client will extract the first bit of text from the email and display it as the preview text. If the first text it detects is code or a URL, the preview text in most inboxes will be a mess. Taking advantage of the preview text option will ensure that the text that you want appears as the preview text in your recipients’ inboxes.<br /><h3>
Writing Good Email Preview Text</h3>
The following are a few tricks to help you write good, enticing email preview text that will increase the open rate of your email campaigns:<br /><b><br /></b></div>
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<b>· Length:</b> Most email clients display between 35 and 90 characters of email preview text. Keeping the preview text to 35-40 characters will ensure that it displays in all email clients.<br /><b><br /></b></div>
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<b>· Straight to the Point:</b> Make sure the preview email text gets straight to the point of the message so your recipients know why they should open it.<br /><b><br /></b></div>
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<b>· Subject Elaboration:</b> If you feel like the subject of the email is not long enough, you can further elaborate on the subject in the preview text.<br /><b><br /></b></div>
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<b>· Action Words:</b> Using action words conveys a stronger message and compels your audience to open the email.<br /><b><br /></b></div>
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<b>· Special Offers and Promotions:</b> Providing the details of special discounts, offers, or promotions in the preview text will get your recipients’ attention.<br /><b><br /></b></div>
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<b>· Test your Preview Text:</b> Try wording your preview text a couple of different ways and test each one to see which gets better open rates.<br /></div>
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For more tips and information about using email preview text, check out the full blog: <a href="http://www.proceedinnovative.com/blog/importance-email-preview-text/" target="_blank">The Importance of Email Preview Text</a>.</div>
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4162205 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-70528556953824035672017-06-12T15:21:00.002-07:002017-06-12T15:25:47.466-07:00Google Partners Connect Presentation: How to Grow your Home Services Business Online<div class="MsoNormal">
In May 2017 Google hosted a live stream seminar that covers
several important strategies for companies that provide home services to expand
their business online. Proceed
Innovative has extensive experience with clients that provide home services and
we have helped them grow their online audience through these proven and
effective <a href="http://www.proceedinnovative.com/services/internet-marketing/" target="_blank">digital marketing</a>
strategies. Read this article to see the summary of the
main points made by Google representatives about the importance of home service
businesses adapting their marketing approach to fit changing consumer
behaviors, as well as strategies home service businesses can use to grow their
online audience. </div>
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<a href="http://www.proceedinnovative.com/wp-content/uploads/2017/06/ProceedInnovative-Ways-to-Grow-Your-Home-Services-Business-with-Google-300x200.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.proceedinnovative.com/wp-content/uploads/2017/06/ProceedInnovative-Ways-to-Grow-Your-Home-Services-Business-with-Google-300x200.png" data-original-height="200" data-original-width="300" /></a></div>
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If you believe that your home services company is losing
business to your competitors because they have a stronger online presence, talk
to our digital marketing professionals at Proceed Innovative. We are a <a href="https://www.google.com/partners/?hl=en-US#a_profile;idtf=2760996474;" target="_blank">certified Google Partner</a> with access to exclusive information and marketing tools
from Google that can help home services businesses reach more consumers the
moment they need you the most.</div>
<h3>
<b>Changing Consumer
Behaviors and the Home Services Business Model</b></h3>
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The Google Partners presentation begins with Google
representatives explaining the importance of mobile marketing for home services
businesses. They present two statistics
regarding mobile marketing that every company should take into account: <i>82% of
smartphone users use a search engine to look for local businesses, and 50% of
those who do these searches visit the business within one day. </i> The growing mobile search trend has led to a
few key changes in consumer behavior:</div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Control
and Convenience: </b>Consumers can access information about products and
services 24 hours a day.<b><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo1; text-indent: -.25in;">
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<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Well
Informed: </b>Consumers can consult more sources of information in a short
amount of time.<b><o:p></o:p></b></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>High
Expectations: </b>Because mobile consumers are better informed, they have
higher expectations for products and services.
Google’s presenters emphasized the point that “extraordinary is the new
ordinary.”<b><o:p></o:p></b></div>
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In general, the home services industry has been slow to
adapt to the changing consumer behaviors brought on by the rise of mobile
search. Google presents the following
statistics to show how this trend is challenging the current home services
business model:</div>
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<div class="MsoListParagraphCxSpFirst" style="mso-list: l3 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> <i> - </i></span></span><!--[endif]--><i>Consumers refer to 22.4 different resources on
average before making a decision regarding home services, twice as many as 4
years ago.<o:p></o:p></i></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l3 level1 lfo2; text-indent: -.25in;">
<i><br /></i></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><i><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> - </span></span><!--[endif]-->Only 2% of home services businesses are set up
to reach consumers at the right moments.<o:p></o:p></i></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo2; text-indent: -.25in;">
<i><br /></i></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l3 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><i><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> - </span></span><!--[endif]-->56% of all media consumption is digital, yet
only 25% of all digital advertising done through Google is for home services
businesses.</i><o:p></o:p></div>
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While this may seem like a troubling issue for home services
businesses, it is actually a great opportunity for these businesses to expand
their online presence by playing into these trends. </div>
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Reaching your customers at the right moments has
become extremely important in the age of mobile search which is why you must
anticipate the needs of your customers. Home
services businesses must anticipate the following:<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Immediacy
of Action: </b>Consumers typically search for a home services business in
reaction to a problem that needs an immediate response, such as a burst pipe.<b><o:p></o:p></b></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Higher
Expectations: </b>Consumers not only have higher expectations for the quality
of services, but also for the quality of<b>
</b>their mobile experience. 67% of
mobile users will leave your website if it does not function or display
properly on their mobile device.<b><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Unscripted
Decisions: </b>Consumers tend to<b> </b>choose
home services businesses based on who can quickly provide the help they need,
rather than on brand loyalty.<b><o:p></o:p></b></div>
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<h3>
<b>5 Ways to Grow Your
Home Services Businesses with Google</b></h3>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Claim
Your Google My Business Listing: </b>These listings are free from Google and
they appear within Google’s search results as well as on Google Maps. Once you claim ownership of your listing, you
can edit your business information including your address, contact info, and
service area, as well as manage your Google reviews.<o:p></o:p></div>
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<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Reach the
Right Consumers at the Right Moments:</b> Home services businesses should be
concerned with reaching customers in these “micro-moments”: what to remodel
moments, can I afford it moments, and who can I trust moments. You should keep these moments in mind when
choosing keywords for your pay-per-click (PPC) advertising campaign. Proceed Innovative provides <a href="http://www.proceedinnovative.com/services/pay-per-click/" target="_blank">PPC management</a>
services to help you set up and maintain your campaign.<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Make your
PPC Ads Profitable:</b> Your PPC ad campaigns should be thought of as an
investment that can help you turn a profit.
Google provides analytics data on your campaign so you can easily keep
track of how much you spend versus how much you have earned from your ads. A Google Partner like Proceed Innovative can
help you maximize your potential profit on your PPC campaign.<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Build a
Great Mobile Experience:</b> It is very important for your website to be mobile
friendly so that consumers searching on mobile devices have a satisfying
experience. Make sure your website has a
fast loading time, displays properly, and has click-to-call functionality to
eliminate unnecessary steps to purchase.<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b>Use
Innovative Ad Formats:</b> There are 11 different ad extensions from Google
that you can use to change up the look of your ads. Using different ad formats can increase your
click through rate (CTR) by 30%.<o:p></o:p></div>
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As a certified Google Partner, Proceed Innovative can help
home services businesses expand their audience online through effective PPC
campaigns and mobile <a href="http://www.proceedinnovative.com/services/web-design/" target="_blank">web design</a>
services. You can read the full version of our blog <a href="http://www.proceedinnovative.com/blog/grow-home-services-business-online-google/" target="_blank">GrowYour Home Services Business Online: Google Partners Connect Presentation</a>
for more information. <o:p></o:p></div>
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4162205 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-86006657931903348812017-01-26T14:01:00.001-08:002017-01-26T14:04:23.175-08:007 Advantages of a Video Marketing CampaignContent has long been the king in online marketing and video content is the newest king in the succession. Video streaming has entered almost every facet of our lives as people are almost constantly watching and uploading videos on their mobile devices everywhere they go. As a result, more businesses have been joining the trend by creating and implementing video marketing strategies. According to <a href="https://www.wyzowl.com/video-marketing-statistics-2016.html" rel="nofollow" target="_blank">Wyzowl</a>, 61 percent of businesses had a video marketing strategy in 2016 and about 66 percent of those businesses did not engage in video marketing in the previous year. Statistics show that the average internet user spends one third of their time online watching videos and having a sound video marketing strategy is the best way to reach them.<br />
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It is normal for companies to wonder if a video marketing plan is worth the cost. Creating a quality video may require the help of a <a href="http://www.motionpost-video-production.com/" target="_blank">video production company</a> which adds to the cost. However, websites with good video content have been shown to have much better conversion rates for a high ROI. These 7 major benefits are why video marketing is worth it.<br />
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1. <strong> Marketing videos improve conversion rates</strong>: Adding a video to a landing page can increase its conversion rate up to 80 percent.<br />
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2. <strong> Video marketing has high ROI</strong>: The increase in conversion rates can yield a high ROI that will more than cover video production costs.<br />
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3. <strong> Video advertising improves brand trust and awareness</strong>: Videos about your products and services will improve the trust among consumers in your company and increase your brand awareness by over 100 percent.<br />
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4. <strong> Videos improve Search Engine Optimization (SEO) results</strong>: Google loves videos and ranks pages with video content higher in the search results.<br />
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5. <strong> Mobile users love videos</strong>: Video consumption on mobile devices is rising exponentially each year and people that watch video ads on their mobile devices usually feel a closer connection to the brand.<br />
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6. <strong> Videos are easy to consume</strong>: Consumers would rather watch a video demonstration of a product than read about it.<br />
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7. <strong> Videos are great for social media</strong>: Funny, entertaining, and interesting videos are shared a lot on social media platforms.<br />
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If you are interested in creating a video for your video marketing campaign but you do not have the resources to make a quality video, contact <a href="http://www.motionpost-video-production.com/" target="_blank">Motionpost</a> for professional video production. Their dedicated staff can handle everything from filming and directing to editing and other post production activities.<br />
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You can read the full version of the blog, <a href="http://www.proceedinnovative.com/blog/7-major-benefits-video-marketing/" target="_blank">7 Major Benefits of Video Marketing</a>, on Proceed Innovative’s website for more information and interesting statistics regarding online video consumption.<br />
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<br />Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4162205 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-35731099257336895772016-08-19T11:44:00.000-07:002016-08-19T11:44:04.125-07:007 Warning Signs of a Spam EmailFor as long as we have been checking our email, we have been receiving spam emails. Spam email is unsolicited email that is not only obnoxious, but also potentially harmful. Not every spam email is picked up by your spam filter so there is a good chance you will encounter spam messages in your inbox. The following are 7 signs that an email might be spam mail.<br />
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1. <strong>Who is the email addressed to?</strong> If an email is not addressed to your email address specifically, there is a good chance it was sent as a mass email which is a possible sign of spam.<br />
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2. <strong>Who is the email from?</strong> Check the from email for a legitimate email address that includes the domain name of a company or institution. If the from email address is a random assortment of numbers and letters, there is a good chance it is spam.<br />
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3. <strong>Is the greeting legitimate?</strong> Email newsletters from companies and institutions generally address the recipient by name in the greeting. Generic greetings like “Hello” are usually a sign of spam.<br />
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4. <strong>Does the subject make sense?</strong> Sometimes spam emails have a nonsense subject or contain a URL that is not your website. If the subject makes no sense or contains an unfamiliar URL, it is most likely spam.<br />
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5. <strong>Check the domain:</strong> The domain name mentioned in the email should lead to the right website. If it forwards to a different domain, the email is most likely a spam message.<br />
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6. <strong>Grammar and spelling:</strong> Spammers do not take the time to make sure their emails contain correct spelling and grammar. There is a good chance an email with poor grammar and spelling is a spam email.<br />
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7. <strong>Look for a phone number:</strong> If there is no phone number or any contact information, the sender could be a spammer.<br />
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Unfortunately, there is no full proof way to stop spam emails and there is no way to “unsubscribe” to spam message you have already received. By looking for these 7 warning signs in suspicious emails, you can recognize and avoid spam. Read more about spam emails in our blog <a href="http://www.proceedinnovative.com/blog/what-is-email-spam/" target="_blank">7 Ways to Tell if an Email is Spam</a>.<br />
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4186355 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-51182551429307459852016-07-25T11:34:00.000-07:002016-07-25T11:35:41.513-07:00Choosing Between SEO Software and an SEO AgencyIt is no secret that good <a href="http://www.proceedinnovative.com/services/search-marketing/" target="_blank">search engine optimization (SEO)</a> is of extreme importance for marketing your business. However, many companies face the challenge of how to handle their search engine marketing (SEM) because very few have the personnel with the right expertise. This generally leaves companies with two options; automated SEO and manual SEO. <a name='more'></a><br />
• <strong>Manual SEO</strong>: Manual SEO strategies involve manually picking the strategies and monitoring them to see if they are achieving the desired results. With the manual SEO approach, you can test different strategies and adjust them for better results. Professionals that have been trained in SEO and keep up with the latest trends can best implement manual SEO strategies.<br />
• <strong>Automated SEO Software</strong>: The second approach is the automated approach which involves the use of SEO software. Automated SEO is much less time consuming and cheaper but much of the software is built to attract users in large quantities. This means that many users who find your website through automated software are not interested in your products or services.<br />
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Why Choose an SEO Agency</h3>
Taking the manual SEO approach is time consuming for most companies and can be ineffective if those implementing and monitoring the strategies are not well trained in SEO marketing. The automated approach can be done more easily by companies that do not have the personnel for the manual approach, but this method focuses more on quantity of traffic rather than quality. The most effective approach to good SEO is to use a combination of manual and automated strategies. An <a href="http://www.proceedinnovative.com/services/internet-marketing/" target="_blank">SEO agency</a> has experts that can effectively implement elements of both strategies and form a unique plan to achieve your specific goals.<br />
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<strong>The following are the benefits of hiring an SEO agency:</strong><br />
• An SEO agency can create a personalized SEO strategy based on your current web presence and performance that can accomplish your goals better than a one-size-fits-all solution.<br />
• SEO experts keep up with changes in SEO trends and algorithm updates and will adjust your campaign accordingly.<br />
• An SEO agency provides a human touch to keyword research, multi-channel promotion, and other strategies that will help drive more search traffic.<br />
• An SEO agency will help you pick the best solutions to improve your ROI and constantly look for ways to improve your campaign.<br />
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You can learn more about automated and manual SEO strategies as well as the benefits of choosing an SEO agency by reading the full blog, SEO Software vs. SEO Agency. <strong>Contact our experts at Proceed Innovative by calling (800) 933-2402 to learn more about how our <a href="http://www.proceedinnovative.com/" target="_blank">SEO services</a> can boost your business.</strong>Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4186355 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-48256729224762768602016-05-27T13:11:00.000-07:002016-05-27T13:13:14.720-07:007 Steps to Achieving Success Through SEOThe search engine optimization (SEO) industry has become very important, especially since more people turn to internet searches to find products and services before ever visiting a store or business. Implementing <a href="http://www.proceedinnovative.com/services/search-marketing/" target="_blank">best SEO practices</a> can help boost the potential of a website by improving its position in Google results for related searches and drawing in more traffic which can lead to more customers and sales. A good SEO plan involves several strategies that must be implemented simultaneously to maximize the potential of your website. <br />
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The following are 7 steps that can help you achieve your marketing goals through SEO.<br />
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<strong>1. Discover your Audience: </strong>Before you can attract new customers, you must identify your target audience and get to know them as well so you can “speak their language.”<br />
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<strong>2. Find Optimal Keywords:</strong> Optimizing your website with keywords that are relevant to the products or services your company offers will help improve its rankings on Google and other search engines.<br />
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<strong>3. Test Keywords with PPC Campaign:</strong> You can test the effectiveness of your keywords by running a small <a href="http://www.proceedinnovative.com/services/pay-per-click/" target="_blank">pay per click (PPC) campaign</a>.<br />
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<strong>4. Consider Mobile and Voice Search:</strong> The majority of internet searches are done on mobile devices and many of the search queries entered on mobile devices are done with voice search. Therefore, it is important to use long-tail keywords that better represent the phrases people enter through voice search.<br />
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<strong>5. Make the Most of Your Website:</strong> Not only should your website be user friendly with your contact information on every page, but it should also have a responsive design to display properly on any mobile device.<br />
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<strong>6. Content Marketing:</strong> Creating valuable content for your website and consistently providing your audience with fresh content through a blog or social media will keep them engaged.<br />
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<strong>7. Consistency is Important:</strong> SEO marketing requires a consistent effort to achieve and maintain high rankings and adjust your strategies to produce better results.<br />
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Implementing a solid, multi-faceted SEO strategy can help boost your search engine rankings and brand awareness to drive more people to your website. To learn more about how these 7 strategies can improve your search engine marketing, read the full length blog, <a href="http://www.proceedinnovative.com/blog/7-seo-best-practices/" target="_blank">7 Steps to Ensure that SEO Brings You Success</a>. If your company does not have the expertise or resources to implement these SEO strategies, call the professionals at <a href="http://www.proceedinnovative.com/" target="_blank">Proceed Innovative</a> to learn how we can help your business with our SEO services.Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4186355 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-26943912403792716892016-05-20T09:37:00.001-07:002016-05-20T09:42:41.016-07:00Boost your Local Listing on Google with These TipsIn the last couple of years, local SEO has become a much bigger focus of <a href="http://www.proceedinnovative.com/services/search-marketing/" target="_blank">SEO service providers</a> and companies that manage their own online marketing as Google has put greater emphasis on local searches and results. When a user searches for a particular product or service on Google, the results contain a number of local listings for businesses in the area that provide the product or service being searched for. <strong>Studies have also shown that as many as 80 percent of local searches are done on mobile devices and mobile users respond to the Call to Action at a much higher rate.</strong><br />
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If you want your company to take advantage of the opportunities provided by local search, make sure you create or edit your Google My Business listing with the following tips.<a name='more'></a><br />
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• <strong>Fill out your profile completely with accurate information:</strong> Filling out your Google listing as much as possible with accurate information about your company, products or services, address, and contact information will help you rank better in the local search results. You should also make sure to choose the most accurate category for your business.<br />
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• <strong>Verify your business:</strong> Google typically does business verification by mailing a postcard with a verification pin number to your listed address to ensure that your business actually occupies the address that you have listed.<br />
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• <strong>Provide your business hours:</strong> This is very important because mobile users doing local searches are likely to actually visit your business and listing your business hours will let them know when they can.<br />
• <strong>Manage your reviews:</strong> Anyone with a Google account can leave a review of your business that shows on your local listing and many users look at the reviews when making a decision. Responding to both positive and negative reviews shows that you value your customers’ feedback and positive reviews can boost the ranking of your local listing.<br />
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• <strong>Add photos to your listing:</strong> Including pictures of your location, staff, and products will help users become more acquainted with what your business is about before making a decision.<br />
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As Google local listings become a more important aspect of search engine marketing (SEM), it is beneficial to create and maintain your Google My Business account to ensure that your company appears in the local search results for your products and services. For more information, you can read our full length blog, <a href="http://www.proceedinnovative.com/blog/boost-google-business-listing/" target="_blank">Tips to Boost your Business Listing on Google</a>, or talk to the SEO professionals of Proceed Innovative about our <a href="http://www.proceedinnovative.com/services/local-seo/" target="_blank">local SEO services</a>. Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4186355 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-85098306492581495962016-04-18T13:40:00.002-07:002016-04-18T13:43:09.114-07:00Statistics that Show the Importance of Email MarketingFor any company running an SEO or <a href="http://www.proceedinnovative.com/services/internet-marketing/" target="_blank">digital marketing</a> campaign, email marketing remains an important component of the overall marketing strategy. It is the most effective means of digital direct marketing as you can consistently update your clients and audience on new developments within your business including special events, products and services, and other important information. In order to run a successful email marketing campaign, it is useful to know the behaviors of your audience such as what devices and email clients they use to open their emails. This information will help you create newsletters that display properly on various devices and email clients.<br />
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<a href="http://www.mmslists.com/" target="_blank">MMS Lists</a>, a marketing agency that offers email marketing services and email lists to businesses that advertise to professionals in the healthcare industry, recently released an infographic based on statistics from their 2015 email marketing campaigns. These statistics are mostly related to the top email clients and devices used by healthcare professionals, and they provide some insight on the behaviors of professionals who receive marketing emails which can be useful to anyone running an email marketing campaign.<br />
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The following are some of the highlights presented by MMS Lists:<br />
• <strong>Importance of Email Marketing:</strong> MMS Lists found that email marketing has a high ROI of $38 for every dollar spent. Up to 73 percent of healthcare professionals prefer email as the best way for companies to market to them.<br />
• <strong>Top Email Clients:</strong> The top email clients used by healthcare professionals are iPhone, Apple Mail, and Outlook. Mobile users overwhelmingly preferred Apple iPhone email, the preferred email client for desktop users was split closely between Outlook and Apple Mail, and healthcare professionals using webmail preferred Web Version with Yahoo! Mail and Gmail not far behind.<br />
• <strong>Top Devices:</strong> 63.6 percent of healthcare professionals used mobile devices to read their email, followed by 20.4 percent using desktop computers and 16 percent using webmail.<br />
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You can read the full blog concerning this data, <a href="http://www.proceedinnovative.com/blog/email-marketing/" target="_blank">The Importance of Email Marketing</a>, on Proceed Innovative’s website and view the <a href="http://www.mmslists.com/news-articles/article.asp?ID=115" target="_blank">email marketing infographic</a> from MMS Lists.Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4186355 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-35809060598284871442016-03-11T14:49:00.000-08:002016-03-11T14:49:19.313-08:00Now that I have Good Rankings, Can I Stop doing SEO?<div>
One of the main purposes of SEO marketing is getting your website near the top of the search engine results pages (SERPs) for each of your main keywords. Once your website has achieved good rankings across the board for your keywords, you may ask yourself if you have to continue with your SEO marketing strategies to maintain these rankings. While this idea might make sense at first, you must remember that the internet is a highly competitive marketplace and if you halt your SEO marketing strategies once you achieve your desired rankings, you are giving your competitors with active SEO campaigns a chance to replace your website in the rankings.</div>
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SEO marketing should not be thought of as a temporary campaign or a one-time shot because it takes regular maintenance to maintain and improve your rankings. You should keep carrying out your SEO marketing strategies even after achieving your desired rankings for the following reasons:<a name='more'></a></div>
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<li><strong>Stay Above your Competition:</strong> Chances are that many other companies are working to rank better in the SERPs for the same keywords that you are targeting. Consistently working on improving and maintaining your rankings will help you rank better than your competition.</li>
<li><strong>Keep up with Changing Algorithms:</strong> Google regularly updates its algorithm which changes the way it crawls and ranks websites. If you stop your SEO marketing strategies and Google releases a new algorithm update, your website will not be ranked the same way anymore and this could hurt your rankings.</li>
<li><strong>Produce Fresh Content:</strong> Consistently generating fresh content to keep your audience engaged is a very important aspect of SEO marketing. If you stop offering new content to your audience, they may get bored by your old content and think that you have nothing new or interesting to offer.</li>
<li><strong>Keep up with Trends and Technology:</strong> Here is an example of why you must constantly adjust your SEO strategies to keep up with changes in technology. In 2015, Google gave preference to websites that are mobile friendly as the amount of internet searches done on mobile devices surpassed the amount done on traditional computers. If you did not update your website to be mobile friendly, this could affect your rankings.</li>
<li><strong>Protect your Online Reputation:</strong> The online reputation of your company is determined by user comments and reviews, both positive and negative, as well as your online presence and rankings. </li>
</ul>
Many users looking for products and services make their decision based on these comments and reviews and if there are negative comments about your business out there with no response, this can really hurt your online reputation. You must consistently manage your online reputation as part of your SEO marketing campaign.<br />
You can read the full blog <a href="http://www.proceedinnovative.com/blog/when-stop-doing-seo/" target="_blank">Now that I have Good Rankings, Can I Stop doing SEO</a> on Proceed Innovative’s website for more reasons to continue with your SEO marketing.<br />Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0tag:blogger.com,1999:blog-7562649697016491435.post-2605646953418559572016-02-25T14:27:00.000-08:002016-03-11T14:39:55.635-08:00Defining and Assigning Search Marketing Roles within Your Company<br />
Search engine optimization (SEO) is a very important aspect
of internet marketing as most people begin their search for products and
services online and the majority of purchases are made online as well.<span style="mso-spacerun: yes;"> </span>Getting your website near the top of the
rankings in the search engine results pages (SERPs) for your main keywords is
crucial to attracting more traffic and potential sales leads.<span style="mso-spacerun: yes;"> </span>In fact, statistics from Chitika show that 92
percent of the traffic in a given search goes to the top listing on the
page.<span style="mso-spacerun: yes;"> </span>As more companies realize the
importance of attracting a targeted audience through good SEO marketing, many
are assigning SEO marketing roles to their employees in-house to try to achieve
these goals.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCJHYZTIh5DnfsNEK9OTE-dxPhAtn3aCwLU_0YeTsjLYN2xVIJwPPxJWM892o3TD9wQVSy50uhgeFtSv1Qo9iRA7q4z09RJ2JtAprYXPx6HdJFao5c3YxFvOWfCyS5GSg2-9l-ytZMuaU/s1600/search-engine-optimization-seo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCJHYZTIh5DnfsNEK9OTE-dxPhAtn3aCwLU_0YeTsjLYN2xVIJwPPxJWM892o3TD9wQVSy50uhgeFtSv1Qo9iRA7q4z09RJ2JtAprYXPx6HdJFao5c3YxFvOWfCyS5GSg2-9l-ytZMuaU/s320/search-engine-optimization-seo.jpg" width="320" /></a></div>
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When deciding to assign SEO marketing roles within your
company, the following roles are essential:<o:p></o:p><br />
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<li>Content Writing: All SEO marketing campaigns should be centered on the generation and promotion of new and engaging content that your audience or customer base will find useful. There are several mediums through which you can create and promote new content such as your website, blog, social media profiles, and others. When assigning the content writing role, make sure your content writer has some understanding of how to apply SEO principles such as keywords and formatting.</li>
<li>Social Media Managers: Social media has become a major component of SEO marketing because your social media profiles allow your audience to engage directly with your company. Your social media profiles can be used to promote new content, deals or giveaways, and products and services. Your social media manager should stay active on your company’s profiles and come up with creative ways to interact with your audience.</li>
<li>Web Designers and Developers: Web design is closely associated with SEO as websites with more SEO friendly elements rank higher in the search engines. Your in-house web developer should have an understanding of how to build an SEO friendly web design that is also responsive to display properly on mobile devices such as tablets and smartphones. Building a mobile friendly website is very important for achieving better rankings in the SERPs and capturing mobile search traffic which accounts for the largest percentage of internet searches.</li>
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You can read the full length blog, <a href="http://www.proceedinnovative.com/blog/seo-roles/" target="_blank">Defining and AssigningSearch Marketing Roles within Your Company</a> on Proceed Innovative’s website for more information.Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0tag:blogger.com,1999:blog-7562649697016491435.post-29353359077526010622015-06-16T14:10:00.000-07:002016-03-11T14:40:35.004-08:006 Useful Google Search TipsGoogle is the most used search engine and for many internet users, it acts as a liaison between them and the rest of the internet. We all enter terms and phrases into the Google search bar on a daily basis and to a lot of people, just simply entering search terms is how you use Google. However, some people may not realize that it is possible to further refine your Google search and get better results by using a series of text commands that can narrow the search in a number of ways. These text commands help you find more specific results with information that is more directly relevant to what you are looking for. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTyTeMLD6BUNG8348EOUZ7tNJBWWBv58LqSh3rjyuEXR2Z_ZOCzazMB1aiYVrVGxEb82NjkXFn_ANQnnrljcguEVxOrTL3bGafMFjR2RP5dfuMdfYgsTvQc3ZxjxdMd8ZiKB80o5FV2zA/s1600/google-search.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="88" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTyTeMLD6BUNG8348EOUZ7tNJBWWBv58LqSh3rjyuEXR2Z_ZOCzazMB1aiYVrVGxEb82NjkXFn_ANQnnrljcguEVxOrTL3bGafMFjR2RP5dfuMdfYgsTvQc3ZxjxdMd8ZiKB80o5FV2zA/s320/google-search.jpg" width="320" /></a> </div>
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Here are some common <a href="http://www.proceedinnovative.com/blog/google-search-tricks/" target="_blank">Google search tricks</a> to help you refine your searches.<a name='more'></a><br />
• <strong>Exact Phrases</strong>: If you want to find web pages that contain your search phrase exactly as you entered it, put quotation marks around the phrase. Example: “Google search tips”<br />
• <strong>Excluding Words</strong>: Some search terms may be so broad that they bring up a variety of unrelated results. You can exclude some of the results by including a second keyword with a (-) sign before the word. For example, if you want information on the actual big bang theory and not the TV show, your search term should look like this: big bang theory –tv.<br />
• <strong>Search within a Website</strong>: You can prompt Google to only search for results within a specific website by adding a colon and the URL of the website immediately after the search term. Example: presidential candidates:huffingtonpost.com<br />
• <strong>Searching for Exact Titles</strong>: You can prompt Google to search for web pages that have your entire search phrase in the title or part of your search phrase in the title by adding either allintitle: before the search phrase or intitle: in front of the portion of the phrase you want to be included in the title. Examples: allintitle: google search tricks; google search intitle: tricks<br />
• <strong>Searching for File Types</strong>: You can prompt Google to show results for a specific file type by entering filetype: and the suffix to determine which file type following your search phrase: Example: google search tricks filetype:pdf<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkTmz24jVAGizf_8XQFRKBCRh4HXMRHJBX63wQ24aiUf4xwo_My-sPJU8i1T_nyiTvIb8ueFMOLWKeOMmM5nfaPFVnWiE8gd9ECNCNAbn6mgf_FH52n01qoACr5_yHuxrhPhB6QN-ufLw/s1600/google-pdf-search.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkTmz24jVAGizf_8XQFRKBCRh4HXMRHJBX63wQ24aiUf4xwo_My-sPJU8i1T_nyiTvIb8ueFMOLWKeOMmM5nfaPFVnWiE8gd9ECNCNAbn6mgf_FH52n01qoACr5_yHuxrhPhB6QN-ufLw/s320/google-pdf-search.jpg" width="320" /></a></div>
• <strong>Searching for Words in URL</strong>: Google will return results with your specific search phrase incorporated into the URL’s if you enter allinurl: before the search phrase. Example: allinurl: google search tricks<br />
There are many more ways you can further refine your Google search to get more specific and relevant results. The tips presented here are just the tip of the iceberg for the capabilities of Google search. For a more complete list of Google search tricks and other tips, you can<a href="http://www.proceedinnovative.com/blog/google-search-tricks/" target="_blank"> read the full blog on Proceed Innovative’s website.</a><br />
<img height="69" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv_rloLA-2sWPsKt7t9VxDnGS61DUqAli35u9R7yaEi5WdQT8uZP5ZW9o90GwPwgXTbxncXi8oXuebI7mrcg8tKZ2iW8NukfdD3Vb6i-zeD3OEJ3rPPwhXs9nGqTI3HqACmHce5-0Z9iU/s320/google-pdf-search.jpg" style="left: 360px; opacity: 0.3; position: absolute; top: 932px;" width="96" />Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0tag:blogger.com,1999:blog-7562649697016491435.post-10171969668137280942015-05-12T13:02:00.000-07:002016-03-11T14:41:10.031-08:00How Google Analytics Can Help You Improve Your Online Marketing Strategies<br />
While not every purchase of a product or service is made online, close to 100 percent of purchases made either in a store, over the phone, or online involve an internet search for that particular service or product before the decision to buy is made. This makes it extremely important for businesses to attract search traffic for the products or services that they offer in order to get as many conversions as possible. In order to create the most effective online marketing strategies, a business must understand how to measure the effectiveness of their strategies and make adjustments using data from Google Analytics.<br />
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<h3>
What is Google Analytics<a name='more'></a></h3>
<a href="https://support.google.com/analytics/answer/1008015?hl=en" target="_blank">Google Analytics</a> is a free program from Google that tracks the number of visitors to your website as well as a variety of other metrics such as page views, bounce rates, time spent on the page, popular pages, and referral traffic using a piece of code that gets incorporated into the code of your website. Each metric can provide some insight into how well a certain strategy or aspect of your website is drawing traffic and by measuring every online marketing activity, you can use the data from Google Analytics to improve your strategies in the following ways:<br />
• Invest and multiply on what works<br />
• Eliminate or refine strategies that are not working<br />
<h3>
How to Use Google Analytics</h3>
The amount of metrics available within Google Analytics can be overwhelming and trying to keep up with every metric is not the most efficient way to determine the performance of your website or online marketing strategies. The most effective way to use these metrics is to determine what the purpose of your website is and track the metrics that best reveal how well your website is performing to meet this purpose. For example, if your website is mostly content based, the bounce rate and amount of time visitors spend on the pages of your website is an important metric. If your website sells products, then the rate of shopping cart abandonment and the time it takes to complete a purchase should be of importance.<br />
<h3>
Improve Your Online Marketing Strategies</h3>
Creating and implementing an <a href="http://www.proceedinnovative.com/" target="_blank">effective online marketing</a> campaign is very important for increasing potential leads and conversions through your website and Google Analytics helps you measure the effectiveness of your online marketing strategies so that you can adjust the strategies that are not working and capitalize on those that are. <br />
For a more complete explanation of how Google Analytics can be used to measure and improve the effectiveness of your website and online marketing strategies, you can read our <a href="http://www.proceedinnovative.com/blog/how-to-use-google-analytics-improve-internet-marketing/" target="_blank">full length blog</a>. <br />
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<strong>You can also attend our<a href="http://www.proceedinnovative.com/seminars/basics-of-google-analytics/" target="_blank"> free seminar The Basics of Google Analytics</a> on May 27, 2015 in Schaumburg, IL.</strong>Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.418582499999992 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-58556771636273722642015-04-07T07:30:00.001-07:002016-03-11T14:41:46.880-08:00Effective SEO Trends for 2015<br />
Internet marketing and SEO have become an increasingly important part of an effective marketing plan and as the technology and habits of internet usage change, the strategies that go into SEO must adapt. Google updates their algorithm on a regular basis which may change the way keywords, links, and other factors affect search engine rankings, causing marketers to adjust to the changes for better search results. The percentage of users accessing the internet via mobile devices has overtaken that of users accessing the internet with desktop computers which also makes having a mobile friendly or responsive web design a very important aspect of a good SEO campaign. <br />
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Staying on top of the latest trends in SEO will help you adjust your internet marketing strategies to yield the best possible results for your company. The following are some of the top SEO trends to consider in 2015.<a name='more'></a><br />
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· <b>Long Tail Keywords</b>: Traditional keywords that contain only one or two terms are falling out of favor with Google as the current algorithm derives meaning from the search query as a whole as opposed to the individual words within the keyword phrase. This makes long-tail keywords more important for driving traffic. Long-tail keywords are more specific which can help companies distinguish themselves from their competitors and the increasing use of voice search by users on mobile devices adds importance to the use of conversational keywords.<br />
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· <b>Local Directories</b>: The higher use of mobile devices for internet searches has led to an emphasis on <a href="http://www.proceedinnovative.com/services/local-seo/" target="_blank">local SEO</a> which focuses more on geographic-based searches. By joining primary local directories as well as industry specific directories, companies can increase the online visibility of their location and make it easier for users doing geo-based searches on mobile devices to find their location information and website.<br />
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· <b>Mobile Friendly Websites</b>: The amount of users accessing the internet through mobile devices has finally surpassed that of desktop computers which makes having a mobile friendly website crucial for internet marketing. Not only do mobile users spend more time on websites that are designed to display properly on their devices, but Google may start rewarding mobile friendly websites while penalizing those that are not mobile friendly. Maintaining a mobile friendly website will therefore provide a better user experience and help earn more favorable rankings with Google.<br />
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The SEO trends explained here are some of the top trends that SEO marketers must adapt to in 2015. For a fuller list of emerging 2015 SEO trends and a deeper explanation of each, read our full <a href="http://www.proceedinnovative.com/blog/seo-trends-tips-improve-seo-strategy/#respond" target="_blank">SEO trends</a> blog on our website.<br />
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4181565 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-87475448858844122232015-01-13T17:39:00.000-08:002016-03-11T14:41:59.490-08:00Digital and Mobile Ad Spending Habits: Trends in the U.S.The spending habits of marketers and advertisers in the United States is changing and according to estimates from <a href="http://www.emarketer.com/" target="_blank">eMarketer</a>, it is the digital and mobile share of the ad market that is set to experience a dramatic increase in spending between now and 2018. TV advertising has long been the biggest advertising medium and still generates the most ad spending, but digital and mobile ad spending has been growing at higher rates each year. Statistics from eMarketer project digital ad spending to increase from $50 billion to over $80 billion by 2018 with spending on mobile advertising alone expected to triple in the same time period.<br />
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While ad spending is growing across all digital mediums including desktops and mobile devices, the portion of the market that deserves the most attention is mobile advertising. Many advertisers are already investing more in mobile advertising than in desktop advertising formats as two-thirds of the U.S. population are projected to be using smartphones and tablets for internet searches by 2018.<br />
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Some of the more notable projections made by eMarkerter in regards to media ad spending include the following:<a name='more'></a><br />
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• Overall spending on digital and mobile advertising experienced a 17% increase in 2014 and is expected to experience a 15% increase in 2015.<br />
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• Spending on mobile advertising is expected to increase at a double digit rate each year through 2018.<br />
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<a href="http://www.proceedinnovative.com/blog/rise-digital-mobile-ad-spending-u-s/" target="_blank">For more information about mobile and digital ad spending trends, read our full length blog</a>.<br />
<br />Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4181565 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-47319347575391496682014-12-04T10:00:00.000-08:002014-12-04T10:00:00.554-08:00Content is King<h2>
Content Writing Tips for your Website</h2>
If you are familiar with <a href="http://www.proceedinnovative.com/" target="_blank">internet marketing</a> at all then you have heard before that it is the content of your website that drives traffic and conversions. Many people may think of text when it comes to website content, but content really includes pictures, themes, layouts, and anything that affects the design of your website. The quality of your content, both textual and visual, is what will keep visitors on your website and lead to conversions so it is important to follow the proper guidelines for content creation to make your website more useful and appealing to your visitors.<br />
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<h3>
Tips for Content Creation</h3>
The most important aspect of any website is the textual content. High quality content creates a better experience for the user which will cause them to spend more time on your website and make them more likely to return later. If a visitor really likes the content of your website, they may link to it from their website which will help attract more traffic. As you tackle the content writing for your website, try to imagine yourself as a visitor to your own website and think about what kind of information would be the most useful or engaging. <br />
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These <a href="https://support.google.com/webmasters/answer/6001093?hl=en" target="_blank">guidelines from Google</a> will help you make sure that you are creating valuable content:<br />
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• <b>Useful Information</b>: Make sure to include any important information about your business that your audience may find useful such as hours of operation, services or products, and contact information.<br />
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• <b>Demonstrate your Value</b>: All over the internet you can find similar content on a variety of different subjects. Try to write articles for your website that offer more value or a new perspective than the other articles online about the same subject.<br />
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• <b>Establish Credibility</b>: There are several ways to establish the credibility of your website including the use of original research, links, citations, and testimonials. Real testimonials from your customers can really increase the credibility of your website.<br />
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• <b>Quality Content</b>: High quality content should be unique and specific and never mass produced. The purpose of the content is to improve the user experience on your website, not please the search engines, and it should be written with this principle in mind.<br />
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• <b>Engaging Content</b>: The textual content of your website can be enhanced with images and creative page designs to make your website more engaging. Make sure to limit potential distractions such as spelling and stylistic errors, excessive ads, and misstated facts and provide comment boxes or social media share buttons to help increase visitor engagement.<br />
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<h3>
Keyword Research</h3>
While it is important to put your visitors before the search engines with the content creation of your website, it is also important to do <a href="http://www.proceedinnovative.com/services/search-marketing.php" target="_blank">keyword research</a> to know what search terms real users are entering into the search engines. Including popular search terms related to your topic or industry will help your website rank better in the search results for those specific keywords. However, the search terms should be used sparingly and worked naturally into the text without compromising the quality of the content. Remember, your content is written for your visitors, not the search engines. There are several free keyword research tools available such as Google AdWords and WordStream that can help you find the best keywords related to your products or services.<br />
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The textual content is the most important feature of any website and if you offer your audience engaging, relevant content that improves their experience, then your website will see higher conversion rates. Make sure to follow these guidelines to create high quality content that will provide your reader with the information they need to answer your Call to Action.<br />
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<br />Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0tag:blogger.com,1999:blog-7562649697016491435.post-82265121499429722402014-12-03T14:48:00.000-08:002014-12-03T14:49:49.396-08:00Using Images to Improve your Website PerformanceThe textual content of your website is important for relaying your message to your audience and the images provide a visual for your message and brand. People by nature are visually responsive and using pictures and other imagery on your website will provide your audience with a visual to associate with your company. Images can also benefit your website by directing and retaining a visitor’s attention, invoking an emotion in the visitor, and selling a product. However, you must use some discretion when choosing images for your website because bad quality or poorly sized pictures can really hurt your conversion rate.<br />
<a name='more'></a>These <a href="http://www.websitemagazine.com/content/blogs/posts/pages/improve-your-pictures-improve-your-conversions.aspx" target="_blank">tips from Website Magazine</a> will help you make good use of images on your website to improve your conversion rate.<br />
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<h3>
Draw Attention to Specific Areas</h3>
If there is a specific part of the webpage that you want your visitors to notice such as a special promotion or call to action, images are a great way to direct their attention. Research has shown that people react most to images of other people or high-contrast photos with bright colors. Visitors to your website will tend to look in the direction of where the people in the images are looking so it is wise to position the images of people to be looking at the conversion element that you want your visitors to notice. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSIXrZj-oMOQZgvHRkGbVDRDUYsymiK8u3NXo3G2v_jcL5Ozjiv6pHH8SSI62l6wka_cH3UsIFLOPiit7UZbODyiXC7OCrI2YnX_2XYfJ3NqP-Xjg4NeCDksqwHBmpoTm9-VL06jzfcFA/s1600/contact-buttons.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSIXrZj-oMOQZgvHRkGbVDRDUYsymiK8u3NXo3G2v_jcL5Ozjiv6pHH8SSI62l6wka_cH3UsIFLOPiit7UZbODyiXC7OCrI2YnX_2XYfJ3NqP-Xjg4NeCDksqwHBmpoTm9-VL06jzfcFA/s1600/contact-buttons.png" height="198" width="200" /></a></div>
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High contrast photos are excellent attention grabbers and it could benefit your conversion rate to put your message or call to action within the photo. If you have a high contrast photo that is just filling space, it will draw attention away from the conversion elements of your website.<br />
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<h3>
Invoke an Emotional Response with Images</h3>
As discussed in the item above, people react quickly to images of other people, especially faces, because they invoke a strong emotional reaction. However, most people are instantly drawn away from stock images of people that appear “fake” or unnatural without an emotional response. The images on your website must seem real to evoke more of an emotional response and build trust amongst your audience. It is best to use your own images or buy exclusive rights to an image that is directly relevant to your company and avoid stock images whenever possible. The photos you use must also be relevant to your content to help provide useful information to your visitors.<br />
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<h3>
Selling Products with Images</h3>
If your company sells products through your website, then good images of the products are your best salesmen. The images should be the focus of your products pages because they will sell the product better than even the most thorough description. It is still important to have text to supplement the images with relevant information about the product. Using multiple images of the product to show it from every angle and show it in use will help convince the visitor to buy.<br />
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<h3>
Poor Use of Images</h3>
For as beneficial as images can be to a website, poor use of images can really work against you.<br />
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Consider the file size and load time for each image that you add to your website because if a large image takes too long to load, it could hurt your conversion rate. Every image should load quickly and display properly, including enlarged images, so that it is sharp and not pixelated. Another poor use of images is including products pictures that show multiple products so that it is unclear which product you are selling. Make sure that the products photos you use clearly indicate your featured product.<br />
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We have all heard before that the content is the most important aspect of your website for driving conversions but in order to maximize the effect of your website, you must think of content in the textual and visual sense. The written content is important for providing your audience with your message and relevant information, and the images on your website help draw their attention and invoke a response that leads to a conversion. When properly used together, your textual and visual content will help <a href="http://www.proceedinnovative.com/services/creative-design.php" target="_blank">increase your traffic and improve conversion rates</a>.<br />
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0tag:blogger.com,1999:blog-7562649697016491435.post-38580337678314178952014-10-28T14:35:00.000-07:002014-12-03T15:04:10.580-08:00Proceed Innovative Adds New ServiceMaster Franchise to RestorationMasterFinder.com<div class="MsoNormal">
<a href="http://www.proceedinnovative.com/" target="_blank">Proceed Innovative</a> has recently added a new business to our
lead generating website RestorationMasterFinder.com, ServiceMaster of North
Texas. ServiceMaster of North Texas
provides disaster restoration and cleaning services to Dallas, Garland, and
Plano as well as the communities of Dallas, Collin, Denton, Tarrant, and
Rockwall counties in Texas. Their new
micro-sites on RestorationMasterFinder.com are part of their online marketing
program with Proceed Innovative and they were built for their service areas in <a href="http://restorationmasterfinder.com/servicemaster/dallas-tx/fire-water-restoration-and-cleaning-services/">Dallas</a>
and <a href="http://restorationmasterfinder.com/servicemaster/garland-tx/disaster-restoration-and-cleaning-services-12/">Garland</a>
to help generate more local searches and increase their business volume in
those areas.<o:p></o:p></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaRdMiy3NWHdLQ17yodTtqdULH92UfuBlkK-6m6u4mR_vjl0Dxcj50rccGrnZGHloJ6QTH62eYpawWlDGp0SZJlzvWg5U9ZcEXU38_89vvdQAWHuJIGWSkq0f_yeMFbRpafrnpgvC2eqQ/s1600/servicemaster-dallas-tx-banner.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaRdMiy3NWHdLQ17yodTtqdULH92UfuBlkK-6m6u4mR_vjl0Dxcj50rccGrnZGHloJ6QTH62eYpawWlDGp0SZJlzvWg5U9ZcEXU38_89vvdQAWHuJIGWSkq0f_yeMFbRpafrnpgvC2eqQ/s1600/servicemaster-dallas-tx-banner.png" height="111" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">ServiceMaster of North Texas - Fire / Water Restoration and Cleaning Services - Dallas, TX</td></tr>
</tbody></table>
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<a href="http://restorationmasterfinder.com/">RestorationMasterFinder.com</a>
was built and developed by Proceed Innovative to provide cost effective, lead
generation for businesses that provide disaster restoration and cleaning
services. This website is fully
optimized for the major search engines including Google, Bing, and Yahoo as
well as local web portals to help maximize the number of potential leads to the
service pages. By adding new micro-sites
for ServiceMaster of North Texas, Proceed Innovative is helping them attract
more leads through online searches to their service pages which will ultimately
lead to more conversions.</div>
<h3>
<b>About Proceed Innovative’s
RMF Program</b></h3>
<br />
<div class="MsoNormal">
Proceed Innovative provides complete internet marketing
services that include search engine optimization, PPC management, and website
design among others and RestorationMasterFinder.com, or RMF, provides an
opportunity to generate leads for our ServiceMaster clients. Businesses that join RMF will get their own
semi-custom micro-sites which will appear organically in major search engines
and local listings in their service areas.
RestorationMasterFinder was also built to adapt to new technology trends
so that it will always perform efficiently.
If you are interested in joining RMF, check out our <a href="http://restorationmasterfinder.com/join-servicemaster">registration page</a>
or call us at 888-915-8868 to get started.</div>
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4181565 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-32240954747163003452014-10-12T18:29:00.000-07:002014-10-12T18:29:38.691-07:00Furniture Medic by MasterCare Experts Launched New Contemporary Website Developed by Proceed Innovative<a href="http://www.proceedinnovative.com/newsletter/furniture-medic-web-design.php" target="_blank">Furniture Medic by MasterCare Experts has recently launched a new custom website designed and developed by Proceed Innovative</a>. This new website features a contemporary design with easy to use navigation so their customers can find relevant service pages and view examples of their work in the Before and After gallery. The website was built with a responsive design that allows it to display properly across all mobile devices such as tablets and smartphones.<br />
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<img border="0" src="http://www.proceedinnovative.com/newsletter/furniture-medic-carol-stream-il-web.jpg" height="265" width="400" /><span id="goog_1477363979"></span><span id="goog_1477363980"></span><a href="https://www.blogger.com/"></a></div>
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<div style="text-align: center;">
<a href="http://www.furnituremedic-mastercare.com/" target="_blank">Furniture Medic by MasterCare Experts in Carol Stream, IL</a></div>
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<br />Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0DuPage County, IL, USA41.8243831 -88.090076241.4458286 -88.7355232 42.2029376 -87.4446292tag:blogger.com,1999:blog-7562649697016491435.post-19431883483980120272014-10-08T12:19:00.001-07:002014-12-03T15:02:58.364-08:00Proceed Innovative to Host a Free Seminar on Google Analytics Featuring a Google LiveStream Event<ul>
<li><i>Have you been trying to think of new ways to expand your business by maximizing the potential of your website? </i></li>
<li><i>Are you interested in how Google Analytics can help you make your website more effective? </i></li>
</ul>
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<a name='more'></a><br /><br />
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<a href="http://www.proceedinnovative.com/flash/logo_anim2005.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.proceedinnovative.com/flash/logo_anim2005.png" /></a></div>
<a href="http://www.proceedinnovative.com/" target="_blank">Proceed Innovative</a> is teaming up with Northwoods Software to put on a free, two-part workshop about how Google Analytics can help you maximize your company’s online potential. <br />
<br />
The first part of the seminar is called <b>Google Analytics – An Introduction </b>and it will cover the basics of using Google Analytics to track data such as website traffic, keywords, most visited pages, and more.<br />
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<a href="http://www.proceedinnovative.com/img/google-Profile-logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.proceedinnovative.com/img/google-Profile-logo.jpg" /></a></div>
The second part of the seminar is called <b>Growing Your Business with Google</b> and it is a Google LiveStream event featuring a presentation and Q & A with Google experts.<br />
<div style="text-align: center;">
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<div style="text-align: center;">
<b>WHEN: </b></div>
<div style="text-align: center;">
<b>Wednesday, October 15, 2014</b></div>
<div style="text-align: center;">
<b>Google Analytics - An Introduction</b></div>
<div style="text-align: center;">
Registration & Lunch (Provided) 11:00 am - 11:30 am</div>
<div style="text-align: center;">
Workshop 11:30 am - 12:30 pm</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<b>Google Partners Connect - Growing Your Business with Google</b></div>
<div style="text-align: center;">
Registration/ Food/ Beverages 12:30 pm - 1:00 pm</div>
<div style="text-align: center;">
Google Presentation/ Q & A 1:00 pm - 2:00 pm</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<b>WHERE:</b> </div>
<div style="text-align: center;">
Schaumburg Corporate Center</div>
<div style="text-align: center;">
Conference Room C</div>
<div style="text-align: center;">
1501 East Woodfield Road, Schaumburg, IL 60173</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<b>Lunch will be provided but seats are limited. </b></div>
<div style="text-align: center;">
<b>Register today!</b></div>
<div style="text-align: center;">
Part 1 Registration: <a href="http://r20.rs6.net/tn.jsp?e=001C0bs2xyvdVAzsenyjINiG17mX889VF7TVyq9gdC0p7wx8glBH-CTlcqlckpqD7pXW3-hgCRwWnrBgFlPDtbZUVVGBisCZh_3wsmxK3rtUEa-HRhi0XIAz-jiY0F5EzQXosf4ZuY4ktHgViR6drRSOBvJd0rmpzMd">http://www.proceedinnovative.com/sem/index.php#register</a></div>
<div style="text-align: center;">
Part 2 Registration: <a href="http://r20.rs6.net/tn.jsp?e=001C0bs2xyvdVAzsenyjINiG17mX889VF7TVyq9gdC0p7wx8glBH-CTlcqlckpqD7pXQh6sIYQ0K96P38x99fckdWVqA6Ng4H04yp8k9yVHRmhrjzKHCwoTCjAPBBSEt20Ca_cTp2735rIJGextOvjeYkH9Tc_3ciua9sJHC7Uz-Js=">https://partnersconnect.withgoogle.com/event/proceed-innovative-llc</a></div>
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<a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a> is a very powerful and widely used website tracking tool that can help track data to measure the effectiveness of your website and online marketing. The data it tracks includes website traffic such as bounce rates and average time spent on the website, highest searched keywords, most visited pages, trends, and much more. The introductory session of this seminar will teach the basics of using Google Analytics to give a better understanding of the tool itself as well as how it can be used to evaluate the amount of visitors to your website and their behavior. The presenter will also address how this data can be used to <a href="http://www.proceedinnovative.com/services/creative-design.php" target="_blank">improve your website and your internet marketing strategy</a>.<br />
<br />
The second part of the seminar is a Google LiveStream event called Growing Your Business with Google. This is an exclusive event that is part of the Google Partners Connect program and it will be featuring presenters who are Google experts. The presenters will give advice on how to use tools from Google including <a href="https://adwords.google.com/" target="_blank">Adwords</a> to help expand your business in the extremely competitive, constantly evolving internet marketplace. Following the presentation there will be a Q & A for attendees to ask the Google experts specific questions regarding Google web marketing tools and how these tools can help improve their company’s website. <br />
<br />
This workshop is recommended for business owners, directors, managers, and anyone who owns or works on a website. <br />
<b><br /></b>
<b>The seats for this workshop are limited so make sure to register online</b> for <b><a href="http://www.proceedinnovative.com/sem/index.php#register" target="_blank">Google Analytics – An Introduction</a></b> and <b><a href="https://partnersconnect.withgoogle.com/event/proceed-innovative-llc" target="_blank">Growing Your Business with Google</a></b> through Google Partners Connect.<br />
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0Schaumburg, IL, USA42.0333607 -88.083405941.939007700000005 -88.2447674 42.1277137 -87.9220444tag:blogger.com,1999:blog-7562649697016491435.post-63039638109799429362014-09-24T12:20:00.000-07:002014-09-24T12:20:16.917-07:00The Benefits of Mobile Apps for Your Business<div class="MsoNormal">
Over half of all local Internet searches are done on mobile
devices and many companies are taking advantage of this growing market of
mobile users with their own mobile applications. Mobile apps display better on smartphones and
tablets than even the most well-designed responsive websites and they benefit
your company by maximizing business opportunities, creating relationships with
your customers, and increasing your availability.<o:p></o:p></div>
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<img alt="Mobile App for ServiceMaster" border="0" src="http://www.proceedinnovative.com/img/servicemaster-mobile-app.jpg" height="172" title="Proceed Innovative's New Mobile App for ServiceMaster " width="320" /></div>
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<a href="http://www.proceedinnovative.com/newsletter/servicemaster-mobile-app.php" target="_blank">Proceed Innovative has developed a mobile app exclusivelyfor ServiceMaster companies</a> that includes useful information, emergency
calling, and a non-emergency contact form that allows customers to send
pictures of the damage along with their information. <a href="http://www.proceedinnovative.com/newsletter/servicemaster-mobile-app.php" target="_blank">Check out our full blog post to learn more.</a><o:p></o:p></div>
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Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4181565 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-62863815713297630022014-08-18T15:34:00.001-07:002014-08-18T15:38:11.194-07:00The Importance of Website Redesign for your Business<a href="http://www.proceedinnovative.com/img/website-redesign.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.proceedinnovative.com/img/website-redesign.jpg" /></a>Effective marketing is a huge factor in running a successful business and the most important marketing you can do is on the Internet. Every <a href="http://www.proceedinnovative.com/" target="_blank">Internet marketing</a> campaign starts with the company’s website which acts as their main representative to their target audience or customer base. It is important for your company’s website to always be functional, easy to navigate, and responsive across multiple devices so that users can get the most out of their experience with the website. If your website is not performing to meet your goals, then it may be time for a website redesign.<br />
<h3>
Good Web Design Helps Sell your Product</h3>
Whether your business provides products or a service, it is important for your website to have seamless design and navigation so that users can easily find the products or information pages that you ultimately want them to find. A solid web design can go a long way towards attracting more business but it may be difficult to know exactly how to redesign your current website to make it more effective. The following are some <a href="http://www.proceedinnovative.com/newsletter/website-redesign.php" target="_blank">tips to consider when redesigning your website</a>:<br />
• <b>Figure out what is working</b>: Figure out what your website is doing well, whether it is providing original information or attracting good organic traffic, and keep up these practices. You should also determine what is not working such as visitors leaving the site before reaching the call to action page and work on addressing these issues with the redesign.<br />
• <b>Provide most relevant information</b>: Internet users are generally looking for specific information and if you can provide your customers with the information they need, your website will be much more effective. Use keyword research to discover what related keywords your target audience is actually searching for and make sure important information is easy to find.<br />
• <b>Competitor research</b>: Exploring the websites of your main competitors can help give you some ideas to make your website more effective.<br />
• <b>Search Friendly</b>: Work with your web developers or an SEO team to ensure that your website is searchable in the major search engines.<br />
• <b>Implement a marketing plan</b>: Once the website redesign is complete, create and implement a marketing plan to help keep visitors coming to your website.<br />
<h3>
When Should I Redesign my Website?</h3>
The digital world is constantly changing which means a website that was effective last year may not be as effective this year. The devices that people use to access the internet are always evolving and it is important to make sure your website is compatible with all the main devices and delivers the usability your customers expect. It may be difficult to decide when your website needs a new design and these tips will help you determine if a redesign is necessary:<br />
• <b>New Business Model</b>: If your company has adopted a new business model or has changed the business in any way, the website should be updated to reflect this change. It is important for your website to always be in sync with your company’s real life goals.<br />
• <b>Outranked by Competitors</b>: If your main competitors are driving more traffic to their websites then you, then you may need to redesign your website to be more SEO friendly. Chances are your competitors are implementing better SEO practices if their website is outranking yours so redesigning your website with better optimization can help improve your rank.<br />
• <b>Not Enough Leads</b>: If your website is not bringing enough leads, then you may want to consider a more friendly design and <a href="http://www.proceedinnovative.com/services/search-marketing.php" target="_blank">better SEO practices</a> to help attract more traffic.<br />
• <b>Needs Updated Look and Content</b>: Part of a successful online marketing campaign is keeping your website updated with new content and fresh designs. If the content on your website rarely changes or the design looks outdated, it is time for a redesign.<br />
• <b>Non-Responsive</b>: More people are accessing the internet through tablets and mobile devices which makes it important for websites to be able to display properly across multiple devices. If your website does not display properly on mobile phones and tablets, you should consider a more responsive design for your website.<br />
<h3>
The Importance of Responsive Web Design</h3>
About one fourth of all web searches in the world are done on a mobile device which makes it crucial for websites to be responsive across all devices. Responsive web design is a web design approach in which a site is built for easy usability and navigation across all devices including computers, phones, and tablets with minimal resizing, panning, and scrolling. By redesigning your website with a more responsive design, you can ensure that your website is being properly displayed to users on all devices. <br />
In addition to reaching the large number of users who access the Internet through mobile devices, there are plenty of other benefits to having a responsive website. One benefit is that mobile users are more likely to buy than desktop users and they are looking for quick information. Creating an easy path to a Call to Action page for mobile users will lead to more conversions. Another advantage of a <a href="http://www.proceedinnovative.com/services/local-seo.php" target="_blank">good mobile web design </a>is that it can result in better brand engagement. A responsive mobile website will make it easier for users to find the Call to Action page right on the device and they will be much more likely to revisit the website on a desktop later. A good responsive web design will also reduce your bounce rates and keep visitors on your website longer.<br />
If your website is not meeting your marketing goals or bringing in the traffic you envisioned, it might be time for a website redesign. Your website is your company’s most important marketing tool because it acts as your representative to potential customers and by redesigning your website to be more responsive across multiple devices, you can reach a much wider range of users. <br />
You can view examples of two websites recently redesigned by Proceed Innovative to be more responsive by visiting ServiceMaster Professional Services at <a href="http://www.svmps.com/" target="_blank">http://www.svmps.com/</a> and ServiceMaster NCR at <a href="http://www.servicemaster-ncr.com/" target="_blank">http://www.servicemaster-ncr.com/</a>.<br />
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<br />Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com0United States37.09024 -95.712891000000013-36.4181565 99.052733999999987 90 69.521483999999987tag:blogger.com,1999:blog-7562649697016491435.post-57619496660272639212014-06-30T11:22:00.002-07:002014-06-30T11:22:17.450-07:00<h2 style="text-align: center;">
Creating Good SEO Content for Your Website</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvXlazeIrkgExWfQ8uixGsCd4Vr-f7yij9ckRZ9mwSGbe905k-YuMgqYQQgLULQ92scXAkRYLJknaLSKlHWJL-FGWD6BuefQu2XCluBfTPwqAAJTImcGcGoENHIUFSxjwNeSSQoFABu1k/s1600/SEO-Content-is-a-king.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvXlazeIrkgExWfQ8uixGsCd4Vr-f7yij9ckRZ9mwSGbe905k-YuMgqYQQgLULQ92scXAkRYLJknaLSKlHWJL-FGWD6BuefQu2XCluBfTPwqAAJTImcGcGoENHIUFSxjwNeSSQoFABu1k/s1600/SEO-Content-is-a-king.jpg" height="131" width="200" /></a></div>
<b>Content is king.</b> No doubt you have heard this phrase if you have experience with SEO marketing. If you are a newbie in SEO the sooner you learn it the faster you will see success with your search engine optimization projects. When it comes to online marketing, your website will only be as good as your content as it is the most important part of online marketing. When creating good content for your website, there are many factors to consider such as incorporating the best keywords, creating interesting and compelling copy, speaking the customer’s language, and being clear and concise in what you offer, to name a few.<br />
<br />
<a href="http://www.proceedinnovative.com/newsletter/seo-content-is-king.php" target="_blank">Read the full article on "Creating Good SEO Content for Your Website" to learn how to improve your SEO marketing efforts</a>. <br />
<br />Anonymoushttp://www.blogger.com/profile/04076840408224978315noreply@blogger.com0Schaumburg, IL, USA42.0333607 -88.083405941.939007700000005 -88.2447674 42.1277137 -87.9220444tag:blogger.com,1999:blog-7562649697016491435.post-53927790444376379362014-05-08T13:25:00.000-07:002014-05-08T13:25:46.933-07:00ServiceMaster AAA Restoration Joins RestorationMasterFinder.com<a href="http://www.proceedinnovative.com/service-master/" target="_blank">Proceed Innovative</a> has added a new ServiceMaster franchise, ServiceMaster AAA Restoration out of Huntington Beach, CA, to our growing RestorationMaster<sup>TM</sup> Finder website. By adding them to RestorationMasterFinder.com, Proceed Innovative is helping ServiceMaster AAA Restoration expand their digital marketing to generate more leads in their service area which will help increase their business volume.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7t_VqEFsd8-yHQaMlGMlbDNAWsEt1dOCYvmkuO1knslXVr22PDT8fcyIJw8RO-SiWnuzduQLda3UlR_Hc60hzIpBSrWYXB7cyXPyjjJXi5JtQjBaJAgNQNWmyGJuCHNX27UTT6QFAgXE/s1600/restorationmaster-cover2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7t_VqEFsd8-yHQaMlGMlbDNAWsEt1dOCYvmkuO1knslXVr22PDT8fcyIJw8RO-SiWnuzduQLda3UlR_Hc60hzIpBSrWYXB7cyXPyjjJXi5JtQjBaJAgNQNWmyGJuCHNX27UTT6QFAgXE/s1600/restorationmaster-cover2.jpg" height="147" width="400" /></a></div>
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<a href="http://restorationmasterfinder.com/">RestorationMasterFinder.com</a>, or RMF, was developed by Proceed Innovative to generate leads for ServiceMaster Clean and Restore franchises. The addition of ServiceMaster AAA Restoration to RMF will increase their visibility in their services areas and boost traffic to their website which in turn could lead to more conversions. ServiceMaster Clean and Restore franchises are the leading providers of disaster restoration and cleaning services in the United States and <a href="http://restorationmasterfinder.com/servicemaster-aaa-restoration-ca-92630" target="_blank">ServiceMaster AAA Restoration proudly serves the communities of L.A. and Orange counties in California</a>.<br />
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RestorationMaster<sup><span style="font-size: x-small;">TM</span></sup> Finder is a fully optimized, lead generating website that is visible on major search engines such as Google, Yahoo, and Bing as well as local and vertical web portals and social media outlets. It was developed to accommodate future technology trends and updates so that it always performs at maximum efficiency for the best results. This website allows us to help our ServiceMaster clients expand their digital marketing outreach to generate more traffic to their website.<br />
Proceed Innovativehttp://www.blogger.com/profile/01094579312691464630noreply@blogger.com1Los Angeles, CA, USA34.0522342 -118.243684933.2099567 -119.5345784 34.8945117 -116.95279140000001tag:blogger.com,1999:blog-7562649697016491435.post-40854577709660217242014-04-14T20:42:00.003-07:002014-04-15T08:20:36.544-07:00How Google has evolved and changed the landscape of SEO<!--[if gte mso 9]><xml>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8oN7_58Rm_1TYQ2F1ybBPSsl4X8_XuIiMxTxID3FK-dg-pZvsJy1qYwgzBB9SbKK3VB60nBSGzykQ9MIaeh-yGFIHrPfJ9D2BYPQQ7wW1rTF5Rbgle9hEfJm8Q5dkFnB8yKVE3fSngv8/s1600/Google-Panda-Update.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8oN7_58Rm_1TYQ2F1ybBPSsl4X8_XuIiMxTxID3FK-dg-pZvsJy1qYwgzBB9SbKK3VB60nBSGzykQ9MIaeh-yGFIHrPfJ9D2BYPQQ7wW1rTF5Rbgle9hEfJm8Q5dkFnB8yKVE3fSngv8/s1600/Google-Panda-Update.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Google Panda</td></tr>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Much
of what happens in the digital marketing industry depends heavily on how Google has
changed and evolved.<span style="mso-spacerun: yes;"> </span>Over the past
couple years Google has made some key algorithm updates affecting the use of <b>keywords,
links, and content </b>that have changed the way SEO should be handled
from a marketing perspective.<span style="mso-spacerun: yes;"> </span>It is
important for online marketers and business owners to be
familiar with how Google algorithm has changed the landscape of SEO.</span><br />
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Read the full article on "<a href="http://www.proceedinnovative.com/newsletter/how-google-changed-seo.php">How Google has evolved and changed the landscape of SEO</a>" to learn how these changes affect your SEO marketing. </span><br />
<br />Anonymoushttp://www.blogger.com/profile/04076840408224978315noreply@blogger.com0Schaumburg, IL, USA42.0333607 -88.083405941.939007700000005 -88.2447674 42.1277137 -87.9220444