Monday, August 21, 2017

Why Email Preview Text is Important

Email marketing is an important aspect of effective digital marketing campaigns and those who engage in email marketing often put a lot of thought into the design and message of their emails. However, there is one feature of marketing emails that is commonly overlooked that could help boost your campaign; preview text. Preview text is the text that appears in most email inboxes after the sender and the subject. Good preview text allows your readers to see what your email message is about which can improve open rates by grabbing their attention before they delete the message or pass over it.