Tuesday, January 13, 2015

Digital and Mobile Ad Spending Habits: Trends in the U.S.

The spending habits of marketers and advertisers in the United States is changing and according to estimates from eMarketer, it is the digital and mobile share of the ad market that is set to experience a dramatic increase in spending between now and 2018.  TV advertising has long been the biggest advertising medium and still generates the most ad spending, but digital and mobile ad spending has been growing at higher rates each year.  Statistics from eMarketer project digital ad spending to increase from $50 billion to over $80 billion by 2018 with spending on mobile advertising alone expected to triple in the same time period.

While ad spending is growing across all digital mediums including desktops and mobile devices, the portion of the market that deserves the most attention is mobile advertising.  Many advertisers are already investing more in mobile advertising than in desktop advertising formats as two-thirds of the U.S. population are projected to be using smartphones and tablets for internet searches by 2018.

Some of the more notable projections made by eMarkerter in regards to media ad spending include the following:

• Overall spending on digital and mobile advertising experienced a 17% increase in 2014 and is expected to experience a 15% increase in 2015.

• Spending on mobile advertising is expected to increase at a double digit rate each year through 2018.

For more information about mobile and digital ad spending trends, read our full length blog.

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